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The best optical illusion of 2017 shows how easy it is to miss what's right in front of you

vase illusion drawing
Without motion, it would be hard to see the illusion. The Illusion contest/YouTube; Jacob Shamsian/INSIDER
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The INSIDER Summary:

  • The "Best Illusion of the Year" contest takes place every year.
  • The best illusion of 2017 is a video demonstrating how some illusions can only be seen with motion, not with still images.
  • The video takes classic optical illusions — like the Rubin Vase — and transforms them into a new format.


This year's best optical illusion might change the way you see all of them.

The illusion is explained in a video called "Shape from motion only," was made by Hedva Spitzer, Dana Tearosh, Niv Weisman at Tel Aviv University's engineering college. It was selected as this year's best illusion by the "Best Illusion of the Year" contest.

It takes traditional optical illusions you may already be familiar withlike the Rubin Vase — and shows a way for them to be seen only as a moving image. Normally, optical illusions are transfixing still images.

In their method, the shape of the illusion appears in static, flickering at a different rate than the space around it.

It's confusing unless you actually see it. Here's how it works.

Here's a still image. It looks just like static, right?

static rubin vase illusion
It's impossible to tell what's going on.  The illusion contest/YouTube

But when the image is in motion, the shape becomes apparent.

Now you can see the faces and the vase in the middle. If the video wasn't moving, you'd completely miss it.

Here's the classic Rubin Vase illustration used to make the illusion, for reference.

rubin vase illusion
The Rubin Vase.  The illusion contest/YouTube

And here's a drawing I made pointing out the faces in the prize-winning image, in case it still isn't clear.

vase illusion drawing
The Rubin Vase in the "Shape from motion only" video.  The Illusion contest/YouTube; Jacob Shamsian/INSIDER

Watch the whole video below to see how the "Shape from motion only" principle works. Pause it in the middle of any of the demonstrations an you'll see the shapes disappear before your eyes.

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Jacob Shamsian
Jacob Shamsian is a correspondent on Business Insider's Enterprise news desk. He is also a Global Reporter for Axel Springer.He was previously on BI's Legal Affairs desk, covering major litigation, courtroom trials, and the legal industry.Jacob has reported on the criminal trials of Donald TrumpGhislaine Maxwell, Sam Bankman-Fried, Sean "Diddy" CombsR. Kelly, and Anna Sorokin (AKA Anna Delvey), He's also covered blockbuster civil trials, including both E. Jean Carroll v. Trump trials, the New York Attorney General's fraud trial against TrumpSarah Palin v. The New York Times, and Johnny Depp v. Amber Heard.His stories have been cited in judicial rulings, lawsuits, letters from congressional committees, and in numerous media publications. He was a pool reporter in Donald Trump's Manhattan criminal trial.Jacob has been interviewed on CNN, the docuseries "Surviving R. Kelly," ABC's "Good Morning America," and BBC News, among other programs. His work has been cited by media outlets, including The New York Times, Bloomberg News, The Washington Post, Vanity Fair, and New York magazine. He's also written for GQ, The Awl, The New Republic, Entertainment Weekly, Time, and Modern Farmer.You can reach Jacob on Signal at JacobShamsian.07.