Tech

Most iPad owners are using outdated devices, and that's a disturbing trend for Apple

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An illustration picture shows application icons on an Apple Ipad tablet held by a woman in Bordeaux, Southwestern France, February 4, 2013.  REUTERS/Regis Duvignau
The iPad 2 is still the most used iPad.  Thomson Reuters

More people use the iPad 2 than any other iPad, according to a study by market research film, Localytics, shared by AppleInsider.

The study collected data from over 50 million iPads, and over 20% of those were the iPad 2, which was released way back in March 2011.

The second most used iPad is the iPad mini, which was released in late 2012. 

To compare, only 9% of iPad owners in the study use the latest iPad Air 2 that was released in 2014, and 0.3% use the latest iPad mini 4, which came out this year. 

Despite features like thinner designs, sharper screens, and more power, people just aren't interested in buying newer iPads, the data shows.

The data is a clear reflection of the declining iPad sales that Apple has been experiencing for several years.

One of the reasons why sales are declining is because if someone already has an older iPad model, there's very little reason to upgrade. Older iPad models are still perfectly capable of doing what most people want them to do. They're largely consumption devices designed to stream videos and browse the web and social media, and those tasks don't need the latest and fastest specs to work well. 

iPad Device Share localytics
Localytics

Apple's current lineup of iPads don't make great productivity machines, either. They have relatively small 9.7-inch screens and limited functionality with accessories like keyboards and styli.

Apple is looking to change that with the iPad Pro, which has a larger 12.9-inch screen, more power, and optional keyboard and stylus accessories. The iPad Pro launches later this month.

But the iPad Pro still can't do every thing a full PC like the MacBook can do. It also starts at $799 before you buy the optional $169 keyboard case, which is in the same price range as the MacBook Air, which starts at $899.

For now, there doesn't seem to be a compelling reason for people to upgrade their iPads very often, and the data from Localytics shows people are content using older models for several years.

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Antonio Villas-Boas was a consumer tech expert with over a decade of experience testing and reviewing smartphones, tablets, computers, smartwatches, and phone carriers.ExperienceAntonio joined the Business Insider team in 2015 as a tech reporter on the news desk and moved to the service journalism team in 2020. During his time as Business Insider’s senior tech reporter, Antonio developed industry-leading battery-life tests for smartphones and tablets, and covered and reviewed hundreds (if not thousands) of products from major brands like Apple, Google, Samsung, and OnePlus since as far back as Samsung’s Galaxy S6, the original Apple Watch, and the very first Google Pixel. This decade-plus of experience has given him tremendous insights into what consumer tech truly stands the test of time and what will be irrelevant in just a few years' time (RIP The Pebble).Antonio is also an experienced deal hunter, surfacing the best discounts on phones, laptops, and smartwatches for readers during sale events like Prime Day, Black Friday, and Cyber Monday. Previously, Antonio was a consumer-electronics analyst at PCMag and ran his own blog. Why you can trust AntonioAntonio approaches all his reviews not only as a tech expert but as a consumer himself. He reads every word of fine print in the phone carrier plans he reviews, and is deeply skeptical of deals that promise you the latest iPhone model for free. (Spoiler: it might be “free,” but you could be stuck with it for three years.)He largely recommends less expensive and small-scale fixes to upgrade your existing tech before considering buying the latest and flashiest in new tech. Antonio believes his role as the go-to “tech guy” for his family and friends extends to his readers as well; he only recommends products that have stood up to the testing process.Scripps News, NewsNation, Fox 5 DC, NBC LX, and Rich DeMuro’s “Rich On Tech” radio show have requested his commentary and expertise. ExpertiseHis expertise includes:
  • Phones, including the iPhone, Google Pixel, and Samsung Galaxy models
  • Phone accessories, including charging cables, phone cases, and protection plans
  • Smartwatches, including the Apple Watch, Galaxy Watch, Pixel Watch
  • Mobile carrier plans, including major carriers and MVNOs
  • Tablets, including iPads and Galaxy Tabs
  • Laptops and computers, including MacBooks and Windows models
  • Computer accessories, including mice, keyboards, and monitors
EducationAntonio graduated from Colgate University in 2009 with a bachelor's degree in history.Outside of workBesides testing tech products, Antonio is also a full time dad to two young kids. His ideal day would be spent on a lake in the Adirondacks.Learn more about how our team of experts tests and reviews products at Insider here.Learn more about how we test tech and electronics.