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The iPhone 7S could mark the fourth straight year Apple makes the same-looking iPhone

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iPhone 7 Plus Lineup
Apple

Citing sources in Taiwan, Japanese Apple blog Mac Otakara just came out with the first rumor on Wednesday suggesting Apple will release "S" models of the iPhone 7 and 7 Plus that will look identical to this year's iPhone 7.

Aside from a similar design as the iPhone 7, the iPhone 7 "S" models are said to come in a new red color option, as well as an updated processor.

Mac Otakara has a decent track record with Apple rumors, but its claims contradict reports from notable KGI Securities analyst Ming-Chi Kuo, who claims that Apple is going to release three new iPhones with glass casings.

If Mac Otakara's report is accurate, and the iPhone 7S looks identical to the iPhone 7, it means the iPhone's design will have gone largely unchanged for four straight years. It would be a blow for those holding out for a truly new and different iPhone.

If you wanted to get your hands on an all-glass iPhone in 2017, there's still hope: MacOtakara's report doesn't rule out or mention the third rumored "high-end" model, sized between the iPhone 7 and larger iPhone 7 Plus, to be called either the "iPhone 8" or "iPhone 10," since 2017 will be the 10th anniversary of the iPhone's existence. Rumors surrounding the "high-end" model include a total redesign from the iPhone 7 with a wraparound glass design, borderless screen, and a 5.1 or 5.2-inch OLED display that's superior to the LCD displays on current iPhones.

iPhone Concept Front Camera
YouTube/TechDesigns

It's also said the "high-end" model will cost more than the two models with the regular 4.7 and 5.5-inch screens that Apple is also expected to release.

While Apple may have a prototype of the iPhone 8 (or 10) with an OLED screen, Apple could be facing difficulties in obtaining enough OLED screens for mass-production.

We don't expect Apple to announce new iPhones until September 2017, so it's not worth jumping to any conclusions. The next iPhone's release is still over nine months away, which means Apple is likely in the prototyping and testing phase, and that itself means there could be a bunch of prototypes with different designs and features floating around Apple factories. As Business Insider reported in November, Apple is apparently testing 10 different prototypes of the so-called iPhone 8.

That said, these are just rumors, and everything we think we know about Apple's next iPhone could change over the next few months, so take this latest information with a grain of salt.

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Antonio Villas-Boas was a consumer tech expert with over a decade of experience testing and reviewing smartphones, tablets, computers, smartwatches, and phone carriers.ExperienceAntonio joined the Business Insider team in 2015 as a tech reporter on the news desk and moved to the service journalism team in 2020. During his time as Business Insider’s senior tech reporter, Antonio developed industry-leading battery-life tests for smartphones and tablets, and covered and reviewed hundreds (if not thousands) of products from major brands like Apple, Google, Samsung, and OnePlus since as far back as Samsung’s Galaxy S6, the original Apple Watch, and the very first Google Pixel. This decade-plus of experience has given him tremendous insights into what consumer tech truly stands the test of time and what will be irrelevant in just a few years' time (RIP The Pebble).Antonio is also an experienced deal hunter, surfacing the best discounts on phones, laptops, and smartwatches for readers during sale events like Prime Day, Black Friday, and Cyber Monday. Previously, Antonio was a consumer-electronics analyst at PCMag and ran his own blog. Why you can trust AntonioAntonio approaches all his reviews not only as a tech expert but as a consumer himself. He reads every word of fine print in the phone carrier plans he reviews, and is deeply skeptical of deals that promise you the latest iPhone model for free. (Spoiler: it might be “free,” but you could be stuck with it for three years.)He largely recommends less expensive and small-scale fixes to upgrade your existing tech before considering buying the latest and flashiest in new tech. Antonio believes his role as the go-to “tech guy” for his family and friends extends to his readers as well; he only recommends products that have stood up to the testing process.Scripps News, NewsNation, Fox 5 DC, NBC LX, and Rich DeMuro’s “Rich On Tech” radio show have requested his commentary and expertise. ExpertiseHis expertise includes:
  • Phones, including the iPhone, Google Pixel, and Samsung Galaxy models
  • Phone accessories, including charging cables, phone cases, and protection plans
  • Smartwatches, including the Apple Watch, Galaxy Watch, Pixel Watch
  • Mobile carrier plans, including major carriers and MVNOs
  • Tablets, including iPads and Galaxy Tabs
  • Laptops and computers, including MacBooks and Windows models
  • Computer accessories, including mice, keyboards, and monitors
EducationAntonio graduated from Colgate University in 2009 with a bachelor's degree in history.Outside of workBesides testing tech products, Antonio is also a full time dad to two young kids. His ideal day would be spent on a lake in the Adirondacks.Learn more about how our team of experts tests and reviews products at Insider here.Learn more about how we test tech and electronics.