Tech

Apple appears to quietly admit defeat over a controversial iPhone accessory that's vanished from its website

Apple FineWoven iPhone cases with MagSafe charging
Apple seems to have quietly removed FineWoven iPhone cases from its website. Apple
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Apple seems to have thrown in the towel on its heavily criticized FineWoven iPhone cases.

Introduced last year with the iPhone 15 launch, the FineWoven cases were Apple's eco-friendlier alternative to leather cases.

However, Apple seems to have stopped selling FineWoven cases for the iPhone 15 and hasn't introduced them for the iPhone 16, announced Monday. On Tuesday, a search for FineWoven cases on Apple's website didn't return results for iPhone cases, though FineWoven wallets and AirTag key rings were still listed for sale.

Apple did not immediately respond to a request for comment.

Shortly after the cases debuted last year, criticism began rolling in. People said the suede-like cases, made from micro twill, scratched too easily and permanently, collected a lot of dust, looked washed out, and retained circular indents from MagSafe charging.

For the iPhone 16, the Apple subsidiary Beats introduced cases designed to support MagSafe charging and Apple's new Camera Control feature.

It's somewhat rare for Apple to discontinue a product so quickly. But the company has made some notable changes to its offerings in the past — even going so far as to scrap an unreleased product it had already teased.

In September 2017, the company announced an AirPower wireless charging mat, which was intended to charge an iPhone, an Apple Watch, and AirPods at the same time. Apple said it would launch in 2018, but it was never released. In March 2019, the company officially canceled it, saying the accessory would "not achieve our high standards."

Apple's butterfly keyboards, introduced in 2015 and widely criticized by tech reviewers and users who said keys would get stuck, were phased out by May 2020 — one $50 million class-action lawsuit later.

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Sarah Jackson
Sarah Jackson was a senior reporter at Business Insider who covers tech and trending business news, with a focus on the workplace. She has covered The Great Resignation, workplace trends, remote work and RTO, tech layoffs, the job search, and more. Before joining Business Insider in 2021, Sarah also wrote for places like Inc., NBC News, and The Today Show. She received her B.A. in journalism from NYU.Some of Sarah's top stories include:Workers are 'epiphany-quitting' their jobs after the pandemic forced them to rethink everything about their livesJob postings can reveal signs of trouble ahead with a potential employer or role. Here are the red flags that candidates should look for.The 'hushed hybrid' work schedule is the latest way employees are getting around a return to the officeNew York City employers are now required to list salary ranges in their job posts. Here's how that will affect candidates and companies.as-told-to: I do 'Bare Minimum Mondays' at work to help beat the 'Sunday scaries' and avoid burnout. It's completely changed my life and how I approach my job.