A thinner iPhone could be yours to buy next year.
Apple also plans to make slimmer versions of the MacBook Pro and Watch devices, Bloomberg's Mark Gurman wrote in a newsletter on Sunday.
Some of the company's devices have grown bulkier in recent years.
The iPhone 15 Pro is 0.32 inches (8.25 mm) deep, compared with 0.29 inches (7.4 mm) for the iPhone 12 Pro, per Apple's website. The smartphones have grown to accommodate better cameras, while the MacBook Pro expanded to take bigger batteries, Gurman wrote.
However, the iPad Pro revealed last month was slimmer than previous models but had the same battery capacity and desktop-level processing ability, according to the report, indicating Apple is able to slim down products without sacrificing performance.
Gurman wrote that the company wants to offer the "thinnest and lightest products" on the market.
The insight into Apple's thinking comes after it said last week that forthcoming products and services will get an AI boost.
Apple announced at the Worldwide Developers Conference it would integrate its new AI software, Apple Intelligence, into the iPhone, iPad, and Mac. The AI features will roll out later this year with Apple's iOS 18 update, but will only be available to iPhone 15 Pro and 15 Pro Max users.
It's not just Apple that's seeking to give its smartphone an AI upgrade. Google unveiled new capabilities for its Pixel, Samsung, and other Android phones at its I/O conference last month.
Android chief Sameer Samat previously told Business Insider that it plans to seize the moment to "reinvent" what phones can do.
AI, in general, could transform the entire smartphone market. According to analysts at Bank Of America Securities, smartphones could be replaced by the "IntelliPhone" — devices that have AI integrated into them.
The BoA analysts predict IntelliPhones will have staple AI features, which include personal assistants, a tool to recognize objects and people, real-time translation, and content creation tools.
Apple didn't immediately respond to a request for comment from Business Insider, made outside normal working hours.
