Tech

$20 billion Atlassian explains why it's blowing up its oldest product to evolve with today’s software teams

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Atlassian cofounders Mike Cannon-Brookes (left) and Scott Farquhar (right) Atlassian
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Atlassian’s most popular product is getting a big makeover — so big, that it's practically a different product.

The Australian tech company valued at $20 billion created its Jira software development platform back when the company was founded in 2002. With the new generation of Jira Software being announced on Thursday, less than 1 percent of the original code used to create Jira is still there, the Atlassian team says.

That's important because the world of software development has changed a lot since 2002. 

Jira records the progress made in software projects, essentially like a to-do schedule for the code that still needs to be finished and the bugs that need to be fixed. It’s used by developers at major companies like Cisco, Spotify, Airbnb, Square and eBay.

The new Jira has a minimalist look and various echoes of Trello, which Atlassian bought in 2017 for $425 million. 

Most notably, Atlassian has introduced build-your-own boards for users and teams to customize their own workflows in the new Jira. The new layout delivers file previews to prioritize images and design prototypes, which helps as software developers increasingly work more with designers.

Built for smaller teams that ship faster

Atlassian decided to completely uproot and redesign Jira to keep up with changes in how software development teams work today.

For one, software teams are getting smaller and shipping out products more often. For another, they’re increasingly becoming more agile, meaning that they’re more collaborative, continuously developing and need a flexible response to change.

“We’re going from bigger teams shipping a couple of times a year to smaller teams shipping multiple times a year,” Sean Regan, head of growth for Software Teams, told Business Insider. “The agile manifesto is becoming possible.”

Regan acknowledges that the new version of Jira has an influence from Trello. It’s also integrated with Bitbucket, GitLab, GitHub and Slack.

“We combine the simplicity and beauty of Trello with the power of Jira,” Regan said.

It also got easier for non-developers to use. Before, JQL or Jira Query Language was the most flexible way to search for issues in Jira, which required knowing some programming syntax.

Now, the new Jira includes filters that can help users create a custom view of their board based on issue owners, labels and more. Users can view their own board and what they need to do, as well as what the team as a whole needs to do.

Jira also will have a new roadmap feature that anyone on the team can access to find out the most up-to-date progress of the project.

“It’s how fast you can make a change and if you can figure out how to respond to it,” Regan said. “People need to come into it from any team and be able to get it.”

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Rosalie Chan
Rosalie Chan is a senior editor for Business Insider's tech team. Previously, she covered cloud computing and enterprise tech, reporting on companies like Google Cloud, Amazon Web Services, Microsoft, Intel, Alibaba Cloud, Atlassian, GitHub, VMware, Broadcom, and more. She has written extensively on topics including cloud computing, developer companies, open source, and sexism and sexual harassment in the tech industry. She has received the San Francisco Press Club award for continuing coverage for her reporting on sexism and sexual harassment in Silicon Slopes and the Excellence in Business / Consumer / Tech Reporting award from the Asian American Journalists Association for her investigation into the coding boot camp Holberton School. Most recently, she was an editor on the Business Insider investigative package, The True Cost of Data Centers, which received a George Polk Award and an honorable mention from SABEW.Rosalie joined Business Insider after working as a software engineer and freelance journalist. She studied journalism, computer science, and technology and business law at Northwestern University. Her work has previously appeared in TIME, the Huffington Post, VICE, Pacific Standard, Inverse, Chicago magazine, the Chicago Reporter, and more. She's based in San Francisco.