Tech

AI is changing how we work and create. It's also damaging our environment.

Climate activists of Extinction Rebellion wearing masks of company CEOs including LVMH's Bernard Arnault (2nd L) Facebook's Mark Zuckerberg (C), Microsoft founder Bill Gates (2ndR) and Virgin Group founder Sir Richard Branson (R) take part in a demonstration in Berlin on April 13, 2023.
Climate activists of Extinction Rebellion wearing masks of company CEOs take part in a demonstration in Berlin. JOHN MACDOUGALL/AFP via Getty Images
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We're beginning to see how generative AI, like ChatGPT and Bard, are taking the workforce by storm — but a more significant impact is brewing as we adapt to more widespread adoption of the technology, environmentalists warn.

Insider previously reported AI is like a tidal wave prepared to crash over the economy, eliminating more jobs than we yet realize. And while the tech has far-reaching implications in academia, our dating lives, and how we create art, the massive computer systems and server farms needed to power AI contribute to the climate crisis through massive emissions and vast amounts of water consumption.

The information and communication technology industry, once lauded as a green example compared to significant sectors like agriculture and construction, uses up to 10% of the world's electricity and emits between 2 and 5% of the world's global carbon, according to statistics shared by the European Parliament.

That amount is expected to rise to 14% of global emissions by 2040, according to research published in the Journal of Information, Communication and Ethics in Society.

Researchers at the University of Massachusetts have calculated that the amount of energy used to train large AI models equates to roughly 626,000 pounds of carbon dioxide — the equivalent of approximately 300 round-trip flights between San Francisco and New York and almost five times the total emissions of the average car in its lifetime.

Though AI has been lauded as a possible solution to climate concerns, with the UN's 2023 Intergovernmental Panel on Climate Change claiming the tech will "increase energy efficiency" and "promote the adoption" of renewable energy, the industry has yet to contend with its actual impact to the environment. 

Insider previously reported ChatGPT consumes a water bottle's worth of fresh water for every 20 to 50 prompts it is given because cooling water is flushed over hard-working servers to keep them at temperatures low enough to function.

When Insider asked ChatGPT about its own carbon footprint, the chatbot was indirect, replying that its impact "would be limited to the energy consumption of the computers and servers used to run me and process requests. The exact carbon footprint would depend on factors such as the energy sources used to power the computers and the efficiency of the data centers."

Though some major tech companies have rolled out green initiatives to combat their impact on the environment – such as Google's goal to replenish 120% of the water it consumes and Microsoft's aim to be carbon neutral by 2030 – critics argue their actions amount to creative marketing and aren't enough to combat the real impact on the climate and environment.

"There has been this long and concerted effort by the tech industry to make digital innovation seem compatible with sustainability," Adrienne Russell, co-director of the Center for Journalism, Media, and Democracy at the University of Washington, previously told Insider. "And it's just not."

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Katherine (Tangalakis-Lippert) Ortiz
Katherine (Tangalakis-Lippert) Ortiz was a senior reporter on Business Insider's West Coast team. For four and a half years, her coverage spanned topics and industries, including chasing breaking news — such as the assassination attempts against President Donald Trump, and major legal actions against companies like Google, Anthropic, and OpenAI — as well as producing scoops about the Supreme Court, Starbucks, and many more. Katherine has worked on award-nominated projects and has appeared on Good Morning America, NBC, CNN, and other outlets to discuss her reporting.Prior to joining Business Insider, she covered retail, hospitality, and nonprofits at the San Fernando Valley Business Journal and received a master's degree in investigative reporting from the University of Southern California.Reach outDo you have feedback or a story tip? Contact Katherine on Signal at byktl.50, or follow her on Twitter and Instagram @scrawlgirl.Some of the highlights from her time at Business Insider include: Starbucks set up a new office. It's a 5-minute drive from the CEO's California home.Inside Starbucks' crackdown on cup notesEndless Shrimp was Red Lobster's rock bottom. Now it's clawing back.Clarence Thomas raised him 'as a son.' Now he's facing 25-plus years on weapons and drug charges.Call her Ivanka Kushner'Maybe I'll just resign:' Federal workers react to DOGE productivity emailSpaceX launches cause late-night booms that rattle windows, set off car alarms, and may damage property. Locals are pushing back.The US-China tech race is moving from chips to the raw materials they're made of