Enterprise

Cisco Just Found A Brilliant New Way To Beat VMware

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Cisco CEO John Chambers
AP

Cisco just bought a small 1 percent stake in Parallels, best known for its software that lets you run Windows apps on a Mac.

The stake, however, gives Cisco a seat on Parallels' board.

It's an interesting move for Cisco with a lot of implications.

The software that lets you run Windows on a Mac, or more generally multiple operating systems on the same computer, is called virtualization.

That's what VMware does. And Cisco, once friendly with VMware, is increasingly butting heads with it in the data center.

Although Parallels is best known for the its desktop software, the company also has server virtualization technology. VMware's server virtualization software is its bread-and-butter product.

Cisco and VMware had been close partners until last summer, with Cisco heavily relying on VMware's  software and on storage products from VMware's parent company, EMC. The three of them were so cozy, they actually had a joint venture, VCE. VCE sells hardware and services to data centers and was pretty successful, reportedly selling around $1 billion worth of gear in 2012.

Then VMware bought a startup, Nicira, for $1.26 billion last summer. Nicira plays in the field of software-defined networking that completely changes how companies build networks. Its a disruptive technology that could really hurt Cisco.

The Nicira acquisition drew a line in the sand between Cisco and VMware with VCE caught in the middle.

But Cisco was far too dependent on VMware to declare all-out war immediately. Virtualization is a must-have feature for servers, so Cisco needs it for a popular line of servers it sells. Plus Cisco is a huge VMware customer for its internal IT systems.

This stake in Parallels gives Cisco direct access to alternative virtualization technology to use in its servers, which could set it up, possibly, to sever the VCE relationship.

It's not the first move Cisco has made to cut ties with VMware. In October, Cisco released its own version of a cloud-building tech called OpenStack. OpenStack scares VMware. It competes with VMware's prize cloud operating system, vCloud.

Armed with its own version of OpenStack, and a stake in Parallels, Cisco has way to ditch its internal use of VMware's software.

Plus, last month, Cisco bought cloud management company Cloupia, for an undisclosed sum. That means Cisco is assembling the pieces to not just ditch VMware, but to compete head on.

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.