Tech

Facebook endured a staggering number of scandals and controversies in 2018 — here they all are

facebook ceo mark zuckerberg
2018 has not been kind to Mark Zuckerberg. Christophe Morin/IP3/Getty Images
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Mark Zuckerberg kicked off 2018 with a promise: He was going to fix Facebook.

The billionaire chief executive is famous for his often-wacky yearly challenges — build a robot butler! Visit all 50 states! Only eat meat from animals you kill yourself! But after a bruising 2017, with its revelations of Russian misinformation campaigns on Facebook, he announced a more sober goal for the year — tackling Facebook's woes.

"This will be a serious year of self-improvement and I'm looking forward to learning from working to fix our issues together," he wrote back on January 4th.

This didn't go so well, it's fair to say.

Over the last 12 months, the Silicon Valley tech giant has lurched from scandal to crisis, barely recovering from one self-inflicted wound before the next damaging report drops. Its issues have been varied: Some have landed it in hot water with lawmakers, like the Cambridge Analytica scandal, while some have literally been matters of life and death — like the social network's role in spreading hate speech that fueled genocide in Myanmar.

Business Insider has gone back and rounded up Facebook's 2018, from its dozens of ugly scandals to some rare bright spots and product launches.

Here's how Facebook's nightmare year unfolded:

January 2018: Facebook is slammed by George Soros

George Soros
George Soros. Mike Coppola/Getty Images

February 2018: The last quiet month for Facebook

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Paul Marotta/Getty Images

March 2018: Cambridge Analytica explodes amid genocide in Myanmar

Cambridge Analytica
Former Cambridge Analytica CEO, Alexander Nix. REUTERS/Henry Nicholls

April 2018: Mark Zuckerberg is in the Congressional hot-seat

Mark Zuckerberg Congress
Mark Zuckerberg testifying to Congress. Reuters

May 2018: Facebook restructures its executive team and agrees to audits

Chris Cox
Facebook exec Chris Cox, who was made chief product officer in the reshuffle. Getty

June 2018: Covert data-sharing agreements come to light, and Facebook closes its drone program

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Facebook

July 2018: Zuck is mired in a controversy Holocaust denialism, followed by Facebook posting disappointing earnings

facebook ceo mark zuckerberg
Mark Zuckerberg, pictured in May, 2018. Mustafa Yalcin/Anadolu Agency/Getty Images

August 2018: Facebook continues to fall short in Myanmar, as covert influence campaigns pop into sight

Alex Jones
Notorious conspiracy theorist Alex Jones, pictured in July 2016. Lucas Jackson/Reuters

September 2018: Instagram's cofounders leave, and Facebook discloses a huge hack

mike krieger kevin systrom instagram cofounders 2012
Instagram cofounders Mike Krieger and Kevin Systrom, pictured in May, 2012. Paul Zimmerman/Getty Images

October 2018: Brazilian fake news spreads on WhatsApp while harassment proliferates on Instagram

bolsonaro
Brazilian president Jair Bolsonaro. Adriano Machado/Reuters

November 2018: Sheryl Sandberg is hit with new criticism, and employee morale plummets

Sheryl Sandberg
Sheryl Sandberg. Getty

December 2018: Facebook faces even more scrutiny over privacy practices and, Russian activity on Instagram is exposed

facebook ceo mark zuckerberg
Facebook CEO Mark Zuckerberg speaks during the annual F8 summit at the San Jose McEnery Convention Center in San Jose, California on May 1, 2018. JOSH EDELSON / AFP

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Rob Price was a senior correspondent at Business Insider, based in San Francisco. He wrote investigations and long-form features about platforms, people, and power in Silicon Valley.His stories variously led to attorney general investigations, large-scale internal reviews at major tech companies, high-profile personnel departures, citation by state and federal lawmakers, and the closure of a well-funded startup. His 2022 story on the Bitfinex hack is being adapted into a feature film, and in 2024 he received an SPJ NorCal Excellence in Journalism award for his reporting on AI and relationships.Rob's scoops and exclusive stories were cited by The New York Times, Bloomberg, the BBC, Associated Press, Reuters, CNBC, Politico, The Guardian, Axios, and many other national and international publications. His writing has also been published in or syndicated by The Washington Post, The Independent, Vice, Slate, and elsewhere, and he appeared on CNN, the BBC, CBS, Reuters, ABC Australia, and other broadcast media to discuss technology, business, and culture.He worked for Business Insider from 2015 to 2025. Prior to joining the features team, Rob covered Facebook and Silicon Valley, and before that wrote about tech business, policy, and the gig economy in London. Between September and October 2019, he was acting executive editor for Business Insider's UK bureau. He also sat on the board of directors for the San Francisco Press Club, the leading non-profit media advocacy group in the Bay Area, and was a volunteer crew member at the Marine Mammal Center, the world's largest animal hospital for marine mammals. You can contact Rob Price via email at robaeprice@gmail.com, or +1 650-636-6268 (Signal / WhatsApp / Cell). Selected stories:— They spoke out against their employer. Then they were hit with trade secrets suits. The rise of 'shadow stand-ins'App, Lover, Muse: Inside a 47-year-old Minnesota man's three-year relationship with an AI chatbotDeel Speed: The inside story of a $12 billion HR startup's breakneck growthPrivate islands, flying cars, and psychedelic parties: Inside the wild post-Google lives of Larry Page and Sergey Brin'I want your Instagram account': First came the threatening texts, followed by the SWAT teams. Then someone wound up dead.Inside Iconiq: How Mark Zuckerberg's banker built a secret Silicon Valley empire and made billionsGaia was a wildly popular yoga brand. Now it's a publicly traded Netflix rival pushing conspiracy theories while employees fear the CEO is invading their dreamsA drunken late-night assault allegation has roiled the secretive world of Mark Zuckerberg's private family office. Personal aides are speaking out about claims that household staff endured sexual harassment and racism from their colleagues.