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Emails show Mark Zuckerberg personally approved Facebook's decision to cut off Vine's access to data

Mark Zuckerberg
Mark Zuckerberg, CEO of Facebook. Photo by Alex Wong/Getty Images
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Mark Zuckerberg played a personal role in stamping on Facebook's competitors, according to a trove of documents published by British Parliament.

The papers, published by the Digital, Culture, Media and Sport Committee on Wednesday, contained emails between Facebook execs about limiting Twitter's now defunct looping video app Vine's access to data.

The internal Facebook documents were seized in November from Six4Three, a company which is suing Facebook for allegedly killing its business, an app which looked for pictures of people's Facebook friends in their swimwear.

Read more: The secret Facebook documents have just been published by British Parliament

An email, dated 24 January 2013 (the day Vine launched on iOS), contained statements attributed to Facebook Vice President Justin Osofsky and Zuckerberg. 

Osofsky said:

"Twitter launched Vine today which lets you shoot multiple short video segments to make one single, 6-second video. As part of their NUX, you can find friends via FB. Unless anyone raises objections, we will shut down their friends API access today. We've prepared reactive PR, and I will let Jana know our decision."

Zuckerberg responded: "Yup, go for it."

Damian Collins, the UK lawmaker who published the documents, implied that Facebook restricted Vine's access to data because it viewed Vine a competitor. He lists the email as evidence under the section: "Targeting competitor Apps."

"The files show evidence of Facebook taking aggressive positions against apps, with the consequence that denying them access to data led to the failure of that business," Collins notes in his summary of the key issues raised by the Facebook documents.

Vine was shut down in 2016, but one of its cofounders, Dom Hoffman, recently revealed he will be launching a new looping video app called Byte.

When Facebook did remove Vine's access to Facebook friends in 2013, its public explanation as to why was found lacking by some.

In a statement at the time, Osofsky pointed to a part of Facebook's policy, which allowed the firm to exclude apps that don't provide users with "an easy way to share back to Facebook." But as Wired pointed out at the time, Vine did allow users to share their videos on Facebook.

A Facebook spokesman attempted to discredit the documents published by the Digital, Culture, Media and Sport Committee. He said they formed part of a "baseless" lawsuit and were "misleading without additional context."

On Vine specifically, he added: "We built our developer platform years ago to pave the way for innovation in social apps and services. At that time we made the decision to restrict apps built on top of our platform that replicated our core functionality. These kind of restrictions are common across the tech industry with different platforms having their own variant including YouTube, Twitter, Snap and Apple.

"We regularly review our policies to ensure they are both protecting people's data and enabling useful services to be built on our platform for the benefit of the Facebook community. As part of our ongoing review we have decided that we will remove this out of date policy so that our platform remains as open as possible. We think this is the right thing to do as platforms and technology develop and grow."

Business Insider has contacted Vine cofounder Hoffman for comment.

You can view all 250 pages of the Facebook documents here.

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Isobel (she/her) was a senior tech reporter at Business Insider. She was particularly interested in Big Tech, privacy, and worker's rights. You can read some of her previous work here: The quest to find $181 million in bitcoin buried in a dump Exclusive: Amazon targeted military spouses in a pandemic recruitment drive. 2 of them say they ended up being paid 33% less than non-military coworkers. Exclusive: Amazon plans a pay cut of up to 23% for hourly workers who guide trucks in and out of its UK delivery stations Exclusive: Tesla's solar division asks employees to scour social media for complaints about both the company and Elon Musk, trying to get customers to delete their posts, former employees say A couple says their Tesla Solar panels caused relentless leaks that led to mold 10 times the healthy limit, $115,000 in damages, and a long-running legal battle Ghosted by Tesla: Customers say Tesla's ultrasleek, expensive Solar Roofs and panels come with nightmare customer service, often leaving them with unanswered calls and emails for months on end Amazon workers leading a historic push for unionization in Alabama describe midnight 'education' meetings, an unexpected mailbox, and streams of anti-union flyers as they go up against one of the world's most powerful companies 'It's a slap in the face': Amazon is handing out 'Thank you' t-shirts to warehouse workers as it cuts their hazard pay Investigation: Amazon warehouse employees speak out about the 'brutal' reality of working during the holidays, when 60-hour weeks are mandatory and ambulance calls are common The science behind Elon Musk's brain-chip company Neuralink Investigation: Instagram's new TV service recommended videos of potential child abuse