Politics

Facebook's record-setting $5 billion FTC fine was reportedly going to be tens of billions of dollars, and would've held Mark Zuckerberg personally responsible

Mark Zuckerberg
Facebook CEO Mark Zuckerberg. Getty
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Facebook's record-setting $5 billion fine from the Federal Trade Commission was initially a much higher number, according to a new report in The Washington Post.

The FTC calculated that Facebook could be fined "tens of billions of dollars," and the agency intended to impose rules on the company's senior executives — including Mark Zuckerberg — that would hold them personally accountable if Facebook made more errors in the future.

In the end, none of that happened. 

mark zuckerberg
Facebook CEO Mark Zuckerberg takes a drink of water as he testifies before a House Energy and Commerce hearing on Capitol Hill in Washington, Wednesday, April 11, 2018, about the use of Facebook data to target American voters in the 2016 election and data privacy.  AP Photo

Instead, Facebook is facing a $5 billion penalty.

The fine is a record for the FTC — a move seemingly intended to set a precedent for the kind of punishment that tech giants could receive for mishandling their users' data.

Read more: The FTC has approved a roughly $5 billion settlement with Facebook

Many have characterized it as essentially a slap on the wrist for Zuckerberg and his social-media company in the way of the Cambridge Analytica scandal, where data from over 50 million Facebook users was used without permission by a political data analytics firm.

The data was used to target American voters in the 2016 US Presidential election. 

As such, the FTC sought to fine Facebook tens of billions of dollars and to impose orders on senior level executives — if similar errors occurred in the future, those executives could be held personally responsible. 

But, according to the Washington Post report, the FTC dropped those intentions as Facebook's lawyers pushed back and threatened to take the government to court. 

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Ben was a senior correspondent based in New York City. He specialized in coverage of video games, consumer technology, food, and culture.He has a BA in magazine journalism from Temple University. He wrote for the Philly Weekly and served as a senior reporter at Joystiq before joining Engadget as a senior editor in 2012.Ben joined Tech Insider as a member of the founding staff in April 2015 and transitioned to Insider in July 2016. He doesn't like writing in the third person.