Tech

Facebook is changing its internal Trending Topics guidelines after report alleges political bias

Read in app
Mark Zuckerberg
Facebook CEO Mark Zuckerberg.  REUTERS/Shu Zhang

Facebook has changed some of its internal guidelines for choosing which stories appear in its "Trending" topics section, following accusations of political bias.

For example, it will no longer rely on a list of external websites to decide how important a topic surfaced by its algorithm is.

Facebook launched an investigation after several Gizmodo reports earlier this month sparked widespread controversy by alleging that former news "curators" routinely omitted articles from conservative news sources in the Trending section on the right side of its main News Feed.

Although the company's investigation revealed no evidence of the systematic bias described in the reports, Facebook said that it couldn't "fully exclude" the possibility that some of its curators exhibited unintentional bias or isolated improper actions.

So, it decided to make a number of changes to minimize the risk of human judgment interfering.

Here are the tweaks Facebook made to its rules, from its letter to Senate Commerce Committee chairman John Thune:

  • We have already updated terminology in our Guidelines and conducted refresher training for all reviewers that emphasized that content decisions may not be made on the basis of politics or ideology.
  • We will institute additional controls and oversight around the review team, including robust escalation procedures.
  • We will expand our Help Center content related to the Trending Topics feature to provide additional information about this feature.
  • We will eliminate our reliance on external websites and news outlets to identify, validate, or assess the importance of trending topics. This means that we will discontinue use of the top-10 list of news outlets, the Media 1K list, and the RSS feed

With that last one, Facebook is specifically removing the ability to assign an "importance level" to a topic through looking at its prominence on a list of ten media sites. Facebook will no longer use an RSS feed to supplement its algorithm, and will now rely soley on conversations happening on the social network. 

As a reminder, the issue is not about which news articles appear in your Facebook News Feed, which are shared by your friends and the pages that you've Liked. The news-bias controversy relates to only the selection of links in the upper-right corner, known as the Trending topics section, which looks like this:

trending
Facebook

Read next

Jillian was most recently an enterprise technology editor based in San Francisco.  She started at Insider as an intern on the technology desk in 2013 and rose to a senior reporter position, covering Alphabet, Facebook, and ecommerce. After three years at the site, she left to spend time freelance writing abroad, before taking reporting positions at CNBC and then at Forbes, where she covered Alphabet, Silicon Valley culture, and artificial intelligence. She returned to Insider in March 2020 and worked on the enterprise technology desk until August 2021.  Jillian graduated from Syracuse University's S.I. Newhouse School of Public Communications with a degree in magazine journalism and information management and technology.