Tech

Ford just acquired 2 startups that have nothing to do with cars as we know them

ford ces 2018
Ford wants to move to a more diverse business model that includes transportation services like deliveries for businesses and ride-hailing. Ford
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  • Ford announced that it has acquired two startups, Autonomic and TransLoc, that specialize in transportation technology.
  • Ford unveiled its vision for a logistics business that could use self-driving vehicles to deliver goods and transport people at CES in January.
  • Autonomic and TransLoc could help Ford build the infrastructure for that logistics business.


Ford announced on Thursday it has acquired two companies, Autonomic and TransLoc, that will help Ford work toward a future business model with an increased emphasis on autonomous vehicles that can deliver goods for business and transport people.

Autonomic will help build the infrastructure Ford needs for mobility services that may rely on autonomous vehicles that can communicate with their surroundings. The startup "specializes in scale, architecture and leverage for transportation solutions," according to a press release from Ford. 

Transloc is "a provider of demand-response technology for city-owned microtransit solutions," according to the press release. The startup's technology will be key to Ford's new logistics business because it will help the company better route its vehicles around cities. 

Ford also plans to reorganize the teams that are building its mobility services into four groups:

  • Ford X will help the company discover and develop new business ideas and oversee the Transportation Mobility Cloud, which Ford hopes will allow vehicles, objects, and city infrastructure to communicate with each other.
  • Mobility Business Group will work on scaling Ford's current and future mobility businesses including the microtransit service Chariot and future services designed for business deliveries and non-emergency medial transportation.
  • Mobility Platforms and Products will design and develop the technology Ford needs for its planned mobility services.
  • Mobility Marketing and growth will promote and sell the company's mobility services.

Ford unveiled its vision for the future of transportation at CES in January. While the company has been perceived as lagging behind competitors like General Motors and Tesla in its pursuit of self-driving technology, it used its CES presentation to describe a logistics business that could use self-driving vehicles to deliver goods and transport people. 

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I'm a senior transportation reporter at Insider covering electric vehicles, automated-driving technology, and ride-hailing. I joined Insider in October 2017 and previously worked as an intern at the St. Louis Post-Dispatch. I graduated from Washington University in St. Louis with degrees in film and media studies and business economics. You can follow me on Twitter @matousekmark and email me at mmatousek@jkmperu.com If you have sensitive information you'd like to share and don't feel comfortable sending it to my work email or via a direct-message on Twitter, you can contact me on the encrypted messaging app Signal at 646-768-4712 or email my encrypted address at mmatousek@protonmail.com. Here's some of my work: Uber insiders are divided over Dara Khosrowshahi's leadership, with some worried the company has become 'boring' and 'confused' about its future Nikola founder Trevor Milton convinced the world he was the next Elon Musk. Insiders say a history of lies brought the billionaire down. 17 hours a day, 7 days a week: Cruise-ship workers describe the grueling conditions they face on the job We talked to 42 insiders about Tesla's factory of the future. They revealed the corners cut to hit ambitious production targets. 70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon Musk Tesla is transforming how cars are sold. But 27 insiders say the company's methods mean slashed pay and living under the constant threat of getting laid off. Uber insiders reveal how DoorDash stole its delivery crown and left Eats in the dust Uber's trying no-meeting Mondays to give employees a break from 'tiring' back-to-back meetings, a leaked email reveals Leaked email reveals a Tesla VP expressed concern about employees coming to work with COVID-19 symptoms Leaked document reveals Nikola flip-flopped on whether it would spend any of its $17 million of customer deposits to fund the Nikola One Insiders reveal Alibaba's Jack Ma sought a partnership with Canoo to build electric delivery vans, but the deal fell flat because the startup couldn't meet his aggressive timeline Leaked email from Elon Musk reveals the Model Y is experiencing production 'challenges' while passing the Model 3 as the top priority at Tesla's US car factory Leaked email and audio reveal Carnival-owned Holland America has struggled to give refunds to some customers Leaked documents reveal the severance packages laid off Carnival UK workers will receive Inside Tesla's overhaul plan for its sales and delivery teams to solve one of its toughest customer challenges