Strategy

Google Has An Embarrassing Diversity Problem

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Google recently released the demographics of its employees, and there's a clear trend. It predominately employs white and Asian men.

"We've always been reluctant to publish numbers about the diversity of our workforce at Google," the search giant's head of human resources, Laszlo Bock, recently wrote in a blog post"We now realize we were wrong, and that it's time to be candid about the issues." 

We can understand the hesitance: The homogeneity at Google is startling.  

Here's the overall percentage breakdown of its staff, according to the Google blog

google diversity slide one
Google

Unsurprisingly, the technical roles are more extreme: 

google technical diversity
Google

 The nontechnical numbers, on the other hand, are pretty even: 

google nontech diversity
Google


And the leadership gap is stark:

Google diversity leadership
Google


The billion-dollar question is why. Bock argues that it's a systemic issue, mentioning that women "earn roughly 18% of all computer science degrees in the United States. Blacks and Hispanics make up under 10% of U.S. college grads and collect fewer than 5% of degrees in CS majors, respectively."

But it's possible that hiring may also contribute. Organizational psychologists have found that firms tend to "replicate" themselves because managers hire people who they share a "spark of commonality" with. In other words, you'll get hired for a position if you remind the hiring manager of him or herself.

Applying that pattern to Google, it would follow that if you don't share the same West Coast, elite background as the Googlers scrutinizing your application, you'd have less of a shot at getting hired. 

Having diversity at all levels is not only important, but it's good for business. Diversity of race, gender, socioeconomic class, and even thinking style creates a richer culture, heads off groupthink, and is good for the bottom line.

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Drake Baer was Business Insider's editor-at-large, working across the newsroom to help produce ambitious journalism. For two and a half years before that, Baer served as deputy editor, overseeing a team of 20+ reporters and editors who cover the future of work, real estate, and small business. The fast-paced team was behind some of Insider's major packages in the last few years, including a state-by-state look into unemployment during the first year of the pandemic and in-depth profiles of "niche famous" characters such as real estate media tycoon Brandon Turner and HR icon Johnny C Taylor. They shed new light on big names, like Joe Biden, America's imperfect leader. He also cultivated thesis-oriented ideas journalism, whether it be on why "'diversity' and 'inclusion' are the emptiest words in corporate America" or why it's actually a horrible time to buy a house. (No, really, it is.) Before editing, his byline as a reporter was on the masthead for Fast Company and New York Magazine, covering the many intersections of social science, business, and economics. Baer has interviewed some our time's leading minds, including philanthropist Bill Gates, FiveThirtyEight founder Nate Silver, NBA champion and investor Steph Curry, "growth mindset" psychologist Carol Dweck, the rapper Q-Tip, Nobel laureate Daniel Kahneman, and the man who gave a name to "disruptive innovation," the late Clay Christensen.Baer has published two books, the most recent being Perception: How Our Bodies Shape Our Minds, with Dennis Proffitt. In 2014, New York Times bestselling author and Wharton professor Adam Grant highlighted his first book, Everything Connects, as one of the 12 business books to read that year. He has been featured as a speaker at the Aspen Ideas Festival, presented at TedX Princeton, and moderated many panels.