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Apple Watch Ultra 4: Price, specs, launch date, and how to preorder

A composite image of a stand-alone Apple Watch Ultra 4 and a woman hiking using an Apple Watch Ultra 4.
The Apple Watch Ultra 4 officially drops on September 18, 2026. Apple
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The new Apple Watch Ultra 4 was just announced, and the suped-up outdoor adventure wearable will officially launch on September 18, 2026. If you can't wait to get your hands (or wrists) on the device, you're in luck. The Apple Watch Ultra 4 is now available to preorder at multiple retailers.

The bulk of the upgrades for the Ultra 4 are internal and help bring the watch up to standards found in other devoted health and fitness trackers. The biggest improvements include longer battery life, enhanced heart rate and step tracking, and a brand-new Readiness score. The Ultra 4 will also work with a new suite of Audio Intelligence features, the most notable of which will be released later in the year.

The Apple Watch Ultra 4 displays the time and health features, including the Readiness score and heart rate
Apple Watch Ultra 4

The Apple Watch Ultra 4 offers upgrades in health and fitness tracking, battery life, and more. The device will also incorporate new Audio Intelligence features, many of which launch later this year. The Ultra 4 comes in one 49mm size, offering a large screen for those hard-to-read features.

We've highlighted everything you need to know about the Ultra 4 below, including where you can preorder the device and a breakdown of all of the best new features. If you're interested in something a little bit smaller and less expensive, you can check out the new Apple Watch Series 12. The Apple Watch Ultra 3 is also still on sale and is the top pick for outdoor enthusiasts in our best Apple Watches guide.

How to preorder the Apple Watch Ultra 4

the apple watch ultra 4 sensor on the backside
Amazon

The Apple Watch Ultra 4 was initially made available for preorder through Apple. The device is now available to preorder on Amazon, and we expect preorders to launch at other retailers soon (including cellular providers such as AT&T, T-Mobile, and Verizon). The 49mm watch starts at $799 and comes in natural and black titanium finishes.


What's the trade-in value for my current device?

If you're hoping to save some money, you can always try trading in an old device. Apple allows trade-ins on eligible items, including previous-generation Apple Watches, iPads, Macs, iPhones, and select Android devices. There's a full list of eligible devices and models on Apple's website, but you can explore the estimated maximum trade-in values for select products below:

What's new in the Apple Watch Ultra 4?

Four Apple Watch Ultra 4 devices display various Readiness scores.
The Readiness score is one of the most notable new features.  Apple

The Apple Watch Ultra 4 primarily offers internal upgrades, most notably across battery life, health and fitness tracking, and Audio Intelligence. Our team has yet to formally test the Apple Watch Ultra 4, so these facts and figures are reported by Apple. Some of these features can be found in other Apple Watch devices, including previous generations and the new Series 12. (*Denotes a forthcoming feature.)

  1. Readiness score: The Readiness score offers a 0-10 rating based on activity, training, vitals, and sleep. Readiness will offer suggestions, including succinct recommendations: Recover, Pace Yourself, Ready, or Go For It.
  2. Longer battery life: The tagline for the Apple Watch Ultra 4 is "a battery you can't outrun," and the new device certainly puts that to the test. The Ultra 4 boasts up to 50 hours of battery life (up from 42 in Ultra 3) and up to 84 hours in Low Power Mode (up from 72 hours).
  3. Faster charging: Like previous generations, the Ultra 4 is fast-charge capable. Now, 15 minutes of charge can get up to 18 hours of normal use (up from 12 hours in the Ultra 3), and a five-minute charge can get up to 10 hours of sleep tracking (up from 8 hours).
  4. Better step counting: The Ultra 4 offers improved step tracking thanks to the S11 chip and new machine learning models. In addition to improved daily step count data, this will enhance measurement accuracy for indoor walking and running workouts (e.g., on treadmills).
  5. Enhanced heart rate sensing: The redesigned heart sensors provide high-frequency background heart rate tracking, including continuous measurements every five seconds. HRV (Heart Rate Variability) measurements have also been improved, with readings taken up to 24 times more often each day. The watch now provides Recovery HRV and overall HRV variants, viewable in a new section of the Heart Rate app.
  6. Redesigned Health app*: Apple is revamping its health app, which will arrive later this year. The new Health app will be able to respond to Apple Intelligence data, including data collected from the Apple Watch, and offer detailed information in the new Insights and Longevity tabs (including a Health Age feature). There will also be new, optional integration for labs.
  7. Audio Intelligence*: Apple's new Audio Intelligence features work in tandem with the Apple Watch Ultra 4 to offer special perks like Sound Recognition and Shazam. Siri Recap and Live Rewind will be available in beta later this year and will require an Apple Intelligence-enabled iPhone 16 or later (not the iPhone 16e).

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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@jkmperu.com.

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Author Lillian Brown
Lillian Brown
I'm the Editor of Streaming at Business Insider. A lifelong entertainment and media buff, I specialize in helping you find how to watch your favorite shows, movies, and sporting events.My areas of expertiseMy main expertise is in streaming services, television, and film. I've tested nearly every major streaming platform, many of which I've used for several years (and through several rounds of price hikes and rebrands). I evaluate the services for content, user-friendliness, cross-device compatibility, and other metrics to see how they hold up in an increasingly competitive market.In addition to my entertainment focus, I also help support our deals and tech verticals. I contribute to our coverage of virtual private networks (VPNs), smartphones, and fitness trackers.My experienceI've been writing about entertainment, sports, TV, and film for over eight years, starting my career in the Living/Arts department of The Boston Globe. I went on to write entertainment features, roundups, and conduct celebrity interviews for publications like Vulture, TV Guide, Esquire, Time, and The Daily Beast before joining Business Insider as a streaming specialist on the Reviews team.In my current role, I write about everything from finding the right VPN for watching overseas soccer games to choosing the best streaming service for original TV series. When I'm not writing, I'm editing stories from freelancers or fellow Reviews team members.I'm also an expert deal hunter. I love the thrill of sharing an amazing discount with readers, whether it be on my favorite streaming services or on products I know our team loves and recommends. I play an active role in writing about sales and deals for the Reviews team, especially on major shopping holidays.Why you can trust meWhether I'm testing streaming platform interfaces or actively comparing channel offerings between services, I always have my finger on the pulse of what’s new in entertainment. I'm the first person to know when a streaming service has changed its price, and whether or not it’s still worth paying for.As a sports fan, I also understand the complexities of ensuring you can watch every single game in a season, especially as streaming services continue to pick up exclusive rights to select sporting events. I think that streaming services should make your life easier, not harder, and I strive to help make that a reality with our guides.Outside of workMost of the time, you can find me watching a horror movie, WNBA game, or long-distance running. I live in Boston.