Reviews Pets

Nom Nom is one of our favorite fresh pet foods — here's why we recommend its veterinarian-formulated recipes

A composite image of a cardboard box labeled Nom Nom, four pouches of Nom Nom dog food, and four bowls of food are on a blue gradient background beside a photo of a black and white dog eating Nom Nom dog food from a white bowl.
Nom Nom is one of our favorite fresh dog food brands, and our tester pup approves, too. Nom Nom; Sophia Carlisle/Business Insider
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I'm always on the hunt for nutritious food my dog enjoys eating. While I usually stick to store-bought kibble and wet food, I was excited to try Nom Nom for my guide to the best fresh dog food delivery services. Like store-bought dry and wet food, Nom Nom's recipes provide complete and balanced nutrition, but instead, it's in the form of whole, gently cooked ingredients.

Fresh dog food appeals to people who want to feed their pups something other than processed foods. Many pet owners also rave about the convenience of auto-shipping. I wanted to see firsthand if it lives up to the hype, and I was impressed.

For this Nom Nom dog food review, the brand provided me with samples to feed my 2-year-old pit mix, Lyla, over the course of two weeks. I tested three of the six recipe offerings.

极速168赛车官方网站图片
Nom Nom Fresh Dog Food
$27.03 $54.06 Save 50%

Nom Nom ships easy-to-serve preoportioned fresh meals and offers an excellent two-week trial.

What we like

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Recipes formulated for all life stages
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Easy-to-serve preportioned meals
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Meets both WSAVA and AAFCO guidelines
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Simple signup ad easy-to-navigate website
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Also available at Chewy and Petsmart

What we don't like

con icon Two crossed lines that form an 'X'. Only 2 grain-inclusive recipes
con icon Two crossed lines that form an 'X'. Can only select 2 recipes
con icon Two crossed lines that form an 'X'. Some recipes can be dry
con icon Two crossed lines that form an 'X'. Lots of packaging to dispose of
con icon Two crossed lines that form an 'X'. Contains choline bitartrate, which has been linked to bladder stones in some dogs

How it works

Recipes: Each Nom Nom dog food recipe meets the Association of American Feed Control Officials (AAFCO) standards for the ideal balance of nutrients for dogs of all life stages — puppies, adults, and pregnant or nursing dogs. Additionally, Nom Nom aligns with the Global Nutrition Guidelines from the World Small Animal Veterinary Association (WSAVA). These standards and guidelines apply to all of our picks for the best dog foods. The brand has also taken part in published research to evaluate the digestibility of its food and its effects on the gut microbiome.

It's important to note that while fresh pet food is minimally processed, there is no concrete evidence proving it's healthier for your dog. However, healthy extras, such as fish oil, make a food even better for your dog. Fish oil is included in every Nom Nom recipe and is a source of omega-3 fatty acids that support brain, skin, and coat health — veterinarians say it is one of the best dog supplements.

Nom Nom makes six different fresh food recipes. Two of them, Lamb Pilaf and Turkey and Chicken Cookout, were launched in April 2025.

RecipeIngredient highlightsGuaranteed analysis
Chicken CuisineDiced chicken, sweet potatoes, squash, spinach, fish oilCrude protein: 8% min
Crude fat: 4% min
Crude fiber: 4% max
Moisture: 76% max
Pork Potluck Ground pork, russet potatoes, squash, green beans, kale, fish oilCrude protein: 8% min
Crude fat: 5% min
Crude fiber: 4% max
Moisture: 75% max
Turkey Fare Ground turkey, brown rice, eggs, carrots, spinach, fish oilCrude protein: 9% min
Crude fat: 4 % min
Crude fiber: 4% max
Moisture: 72% max
Beef MashGround beef, russet potatoes, eggs, carrots, peas, fish oilCrude protein: 8% min
Crude fat: 5% min
Crude fiber: 4% max
Moisture: 77% max
Lamb PilafGround lamb, brown rice, egg, carrots, peasCrude protein: 6% min
Crude fat: 4.5% min
Crude fiber: 4% max
Moisture: 75% max
Turkey and Chicken CookoutSweet potato, ground turkey, diced chicken, kale, peas, egg, fish oilCrude protein: 7% min
Crude fat: 5% min
Crude fiber: 5% max
Moisture: 76% max

Ordering: When signing up, you'll provide details about your dog, such as their weight, age, whether they're a picky eater, and any specific issues like food sensitivities, allergies, and poor coat health. Nom Nom won't bill you until the final day you're able to make changes to your order, which is usually one week before your scheduled delivery but varies by customer.

Customization: You can choose to receive multiple recipes in your box or stick to a single one. If you selection options for picky eaters, food allergies, or poor coat health, Nom Nom will recommend specific recipes. However, the company doesn't offer customized recipes to accommodate additional preferences, food allergies, or intolerances. It's always a good idea to consult with your vet if your dog has any specific dietary concerns.

Delivery: Once you confirm your selections, your food will ship within 1 to 2 business days. You can also pause or adjust the delivery date through your account before the confirmation deadline.

Packaging: Each delivery comes in a large, insulated box with ice packs to keep the food fresh. The recipes are packed in vacuum-sealed plastic bags that need to be stored in the freezer. You'll need to use your own containers to store thawed food in the refrigerator.

Our review of Nom Nom dog food 

After placing my Nom Nom order, I received email updates when it shipped and when it was out for delivery. The box arrived quickly and was very cold, lined with insulation and filled with reusable gel ice packs that kept the food fully frozen.

A cardboard box contains insulation and dry ice packages.
Insulation and ice packs kept our recipes frozen during shipment.  Sophia Carlisle/Business Insider

My first impressions were very positive. The meals were individually packaged and bundlers were secured with rubber bands, making them easy to store in the freezer. I also got a good look at the food's appearance — if I didn't know it was for dogs, I would have thought they were frozen meals for humans.

I try to minimize waste whenever I can, so I was disappointed by the amount of packaging. While I appreciated that the box was insulated with recyclable and reusable materials, I ended up with four panels of insulation that were tricky to dispose of. I do like having extra ice packs in my freezer, but if I ordered from Nom Nom monthly, they would start to pile up. Overall, the packaging was much more than what comes with Lyla's usual canned and bagged food.

Four bundles of frozen Nom Nom dog food are on a table.
The food arrived frozen in plastic pouches and tightly bundled with rubber bands.  Sophia Carlisle/Business Insider

I thawed each pack on the kitchen counter for about 12 hours before serving it to Lyla. The food came with clear feeding instructions, and each meal was individually packaged. For the most part, Lyla enjoyed the Nom Nom meals. She wasn't a huge fan of the Chicken Cuisine recipe, but she eagerly ate the Turkey Fare and Pork Potluck options. It's important to note that subscribers are limited to selecting just one or two recipes per box, but for this review, I tested three.

In the first few days, she licked her bowl clean after every Turkey and Pork, something she rarely does. I don't think her interest in the food had anything to do with its appearance, but mine did. Each meal looked like a freshly prepared dish for humans. I was really impressed by this, considering the food had been shipped frozen and then thawed before feeding.

A bowl of fresh dog food beside an image of dog eating from the bowl.
Our tester dog enjoyed Nom Nom's Pork Potluck recipe, which includes potatoes, squash, kale, and green beans.  Sophia Carlisle/Insider

Since Lyla tends to get bored with her food, I wasn't surprised when she started turning up her nose after a week of eating the same meals. To encourage her to finish, I added bone broth to the last few meals.

Cons to consider

If you're considering switching to a fresh dog food delivery service like Nom Nom, be aware that it comes with a price tag. A two-week supply of meals for a 50-pound dog costs just under $200. This is a significant expense, especially when there are equally nutritious canned and fresh foods available for less.

With the option to select only two recipes, Nom Nom may not be the best choice for dogs who enjoy variety. For that, you may want to consider The Farmer's Dog, which offers the option to select up to three recipes. However, the brand offers fewer protein options (beef, turkey, pork, chicken) and only one grain-inclusive recipe. Our top pick for fresh dog food, JustFoodForDogs, makes additional protein options, including fish and venison, and three grain-inclusive recipes. However, you can only order one recipe per box.

The bottom line

Nom Nom is a solid, though pricey, choice for pet parents who want to feed their pups fresh food from a brand that meets all the standards for high-quality pet food. I felt confident giving Lyla meals that meet AAFCO standards, especially knowing they were formulated by a veterinary nutritionist to ensure they provide all the necessary nutrients.

You can purchase logo and accolade licensing to this story here.

Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@jkmperu.com.

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Sophia Carlisle was an Editorial Fellow on the Insider Reviews team, where she covered products for dogs and cats. Prior to working at Business Insider, she interned at States Newsroom in Alaska and wrote about environmental, health, and social services. She has also interned in book publishing and was the opinions editor for the student newspaper at the University of Arizona, where she graduated with a degree in History. In her free time, you can find Sophia reading or playing with her dog.