Patreon is a membership platform that connects content creators with fans and supporters. Mainly, it offers financial tools that let supporters subscribe to projects that give creators a predictable income stream as they continue to create content.
The platform is a modern take on the classic concept of patronage. Historically, artists such as painters, musicians, and authors sometimes relied on wealthy donors' patronage to finance their work. Patreon takes that core concept and enables a much larger audience to finance artists and creators they like at affordable monthly rates. Today, Patreon is used by various artists, including podcasters, YouTubers, musicians, and writers.
Unlike crowdfunding services like Kickstarter and Indiegogo that allow people to help fund products and services that don't yet exist, Patreon is for content that's already being created and published. The intention is to give artists a sustainable income while rewarding patrons with additional content or other rewards at various subscription levels.
Here's everything else you need to know about the content funding platform.
How Patreon membership tiers work
Patreon enables creators to establish multiple membership tiers. The number of tiers and the subscription rate at each level is left up to the creator. This can encourage casual fans to pay a low rate – perhaps as little as $1 per month – while more dedicated followers can subscribe upwards of $10 or $20 per month. Higher tiers grant funders access to premium and exclusive content not otherwise available for supporters at lower levels.
Tiers are both flexible and optional. Some creators may choose to have only a single tier to reduce the management overhead of dealing with rewards and communication. Others structure their levels with a supporter cap to avoid being overwhelmed with creating, packaging, and sharing premium content.
How the Patreon platform and website work
Patreon helps creators manage their projects via the website. Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. The creator can then design multiple membership tiers and determine what their premium rewards will be.
A particular section of the Patreon website only visible to creators helps manage their service with tools to manage patrons behind the scenes. Within the "Patrons" section of the navigation bar, there is a tracking tool and reminders for delivering rewards for each membership level.
It also features a chat and email tool for communicating with patrons. Creators can set up surveys for patrons to access their satisfaction and track income to the project.
By default, Patreon only "pays out" on request, so as a creator, you can track your balance within the Patreon website and disperse earnings to your bank account when desired.
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