Tech

Facebook is now called Meta, and it's still in crisis, but the company is paying even more for engineers, analysts, marketers, and other talent

A photo of Mark Zuckerberg, the CEO and cofounder of Facebook.
Facebook CEO Mark Zuckerberg. Kevin Dietsch/Getty Images
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Some of the biggest nonexecutive salaries Facebook offers are in its core operations of engineering and marketing.

While Mark Zuckerberg probably has the lowest salary of anyone at the company, set at just $1 a year, he is still the wealthiest person within its walls. Or most walls anywhere — his net worth in 2021 ballooned to roughly $134 billion.

But even those at Facebook who are not Zuckerberg — or one of his very well-paid executives, like Sheryl Sandberg — consistently make well into the six figures. An in-house ad-agency director hired in the past year earns a salary of just over $330,000. An engineering director makes roughly $360,000.

How much exactly do other Facebook workers make?

It depends on the job, of course, but increasingly on where the worker is based, too. A data analyst in California, for example, makes $130,000 to $150,000 a year. One data analyst in Texas makes $128,000, and another $111,000. A software engineer in New York makes $160,000. One in Rhode Island and another in Texas make $118,000 a year.

Business Insider pulled the numbers from thousands of work-visa applications Facebook filed with the US government over the past year. Companies are required to disclose salary information, and the salaries must be the same level a US citizen would get paid if at if they were offered the same job.

Try Business Insider's salary-comparison tool here.

The information has limitations. It covers only jobs for which Facebook is hiring from other countries. It's heavy on data scientists and software engineers and short on executives. No stock grants are included in the data, nor is experience and its influence on pay. Still, it gives solid insight into Facebook's pay scale.

Keep reading for a breakdown of what the social-media giant pays some of its key employees.

Data and engineering

Mike Schroepfer
Mike Schroepfer, Facebook's chief technology officer.  Greg Sandoval/Business Insider

Data scientist: $100,000 to $258,390

Software engineer: $118,000 to $270,000

Data engineer: $100,000 to $233,353

Research scientist: $150,000 to $280,000

Engineering manager: $200,000 to $274,000

Engineering director: $276,059 to $359,443

Technical program manager: $110,000 to $258,693

Production engineer: $118,000 to $242,768

Analytics lead: $168,000 to $200,970

Product designer: $105,000 to $221,189

Front-end engineer: $118,000 to $225,000

Product manager: $118,000 to $270,000

Security engineer: $110,000 to 185,562

Hardware and networks

A company photo shows David Mortenson, Head of Infrastructure at Facebook, against a white background.
David Mortenson, the head of infrastructure at Facebook.  Facebook

ASIC and FPGA engineer: $161,000 to $229,579

Electrical engineer: $110,000 to $185,968

Optical scientist: $130,000 to $188,000

Hardware engineer: $153,480 to $230,000

Network engineer: $110,000 to $217,874

Policy, content, research

Nick Clegg Facebook
Nick Clegg, Facebook's head of comms.  Jack Taylor/Getty Images

Content strategist: $121,000 to $179,340

Creative strategist: $265,537

Copywriter: $169,038

Policy programs manager: $157,250

Public policy director: $261,873

Global safety policy director: $267,300

UX researcher: $120,000 to $181,149

Business, management, other

Sheryl Sandberg
Sheryl Sandberg, Facebook's chief operating officer.  Matt Winkelmeyer/Getty Images for Vanity Fair

Product marketing manager: $140,000 to $220,000

International marketing director: $315,000

Internal communications director: $297,000

Agency director, Latin America: $331,671

Entertainment partnerships director, North America: $290,416

Global partnerships lead: $198,808

Executive communications manager: $230,145 to $267,300

Finance manager: $150,000 to $253,278

Business analyst: $123,000 to $169,000

Lead compliance counsel: $202,000

Associate general counsel: $245,205

Strategic advisor: $250,000

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Alex Nicoll
Alex Nicoll
Alex is a reporter at Business Insider writing about how people, from billionaires to penny-pinchers, save, invest, and manage their money. He previously covered private credit and equity, real estate, and real estate technology for Business Insider.Recently, he's covered Steve Schwarzman's hidden family office, private capital's push into your retirement account, a massive Airbnb tax-break unlocked by President Trump, and the ex-McKinsey consultant connecting Zohran Mamdani to the business world. According to one Fortune 500 CEO, he's a "fringe reporter."Before joining Business Insider in 2019, he worked for Bridgewater Associates and Peloton. He is the interim vice-chair of the Insider Union.He welcomes any and all reachouts, prioritizes his source's safety, and has a long record of working with confidential sources to tell deeply reported, complicated stories. He loves to yap.Get in touch! Contact this reporter via encrypted messaging app Signal at @alexnicoll.01 using a non-work phone, email at anicoll@jkmperu.com or alexonicoll@protonmail.com, or Twitter DM at @nicollsanddimes
Kali Hays was a Tech Correspondent at Business Insider covering the major social media platforms like Meta, Twitter, and Snap. Her reporting covered major changes and the internal culture at these companies, the founders and executives who run them, and business developments and products. Hays also wrote frequently about AI and emerging trends and shifts in the tech industry overall. Her work has been widely cited, including by the FTC in an investigation into Elon Musk’s takeover of Twitter, and she has appeared as an expert on NBC, CBS, the BBC and elsewhere. Her exclusive reporting and scoops include:Meta's Facebook Messenger hit with layoffs amid ongoing 'efficiency' pushLayoff angst looms over Meta employees as they face tough performance reviews and ongoing reorgsMeta aiming to reveal and demo Orion, its first true AR glasses, at its fall developer conferenceMeta's Responsible AI team shrinks amid layoffs and restructuring, even as the company goes all-in on AIMeta updates RTO policy with stricter mandate, saying workers may lose their jobs if they don't show up 3 days a weekLeaked documents from Mark Zuckerberg and Priscilla Chan's charity include a tacit admission that their biggest bet on education reform was a flop'He is in war time': Mark Zuckerberg's desperate, last-ditch attempt to remake himself — and MetaOpenAI is expected to release a 'materially better' GPT-5 for its chatbot mid-year, sources sayOpenAI's employees were given 2 explanations for why Sam Altman was fired. They're unconvinced and furious.AI is killing the grand bargain at the heart of the web. 'We're in a different world.'Jack Dorsey warns Block employees of coming job cuts: 'The growth of our company has far outpaced the growth of our business.'Elon Musk is considering taking X out of Europe amid EU compliance investigationLeak: Elon Musk said he wants X to be a dating app, too, in an all-hands meeting on the anniversary of his Twitter takeoverLinda Yaccarino, Elon Musk, and the most difficult CEO job on earthElon Musk's Twitter races to build a live video service as it woos right-wing media personalitiesElon Musk is moving forward with a new generative-AI project at Twitter after purchasing thousands of GPUsSnap begins a new round of layoffs with staffers expecting more next weekEvan Spiegel proclaims 'social media is dead' in leaked memo, predicts Snap is about to 'transcend' the smartphoneSnap workers say they're being closely 'tracked' to enforce compliance with the RTO mandateHow Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant