Tech

Jeff Bezos explains why you can't buy an Apple TV or Chromecast on Amazon

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Amazon Fire Phone Jeff Bezos
Getty / David Ryder

If you look on Amazon, you will find a bunch of different TV-streaming devices for sale, including Roku, PlayStation, and Amazon's own Fire TV.

What you won't find, however, is an Apple TV or Google's Chromecast streaming device, which Amazon stopped selling last year because it didn't "interact well" with Amazon's video-streaming service, Prime Video.

It would be technically possible, however, to build a version of Amazon Prime Video on either device. So, what's the problem?

It's a lack of "acceptable business terms," according to Amazon CEO Jeff Bezos, who spoke onstage at Vox Media's Code Conference.

When asked why Amazon didn't build its apps for Chromecast or Apple TV or sell those products on its site, here's what Bezos said:

"We're happy to sell competitive products on Amazon — we do it all day. When we sell those devices, we want our player to be on the device with acceptable business terms. You can always get the player on the device, but can you do so with acceptable business terms?"

When asked to elaborate, Bezos demurred by saying that private business discussions belonged in private.

This statement does seem to confirm a common assumption, though, that Amazon doesn't want to bring its video app to the Apple TV — or sell the device on its own store — because Apple takes a 30% cut of anything sold within its apps and Amazon didn't want to give a share of its Prime Video shares to Apple.

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Jillian was most recently an enterprise technology editor based in San Francisco.  She started at Insider as an intern on the technology desk in 2013 and rose to a senior reporter position, covering Alphabet, Facebook, and ecommerce. After three years at the site, she left to spend time freelance writing abroad, before taking reporting positions at CNBC and then at Forbes, where she covered Alphabet, Silicon Valley culture, and artificial intelligence. She returned to Insider in March 2020 and worked on the enterprise technology desk until August 2021.  Jillian graduated from Syracuse University's S.I. Newhouse School of Public Communications with a degree in magazine journalism and information management and technology.