Kim Kardashian is under fire after being accused of 'blackface' in her new contour kit promo

The INSIDER Summary:

• Kim Kardashian recently shared a photo teasing a KKW Beauty product.
• Twitter users noticed that the reality TV star appears much darker in the promo for her Creme Contour & Highlight Kit. 
• Some users accused her of trying to look black.
• Others defended her, claiming that she was just tanned and the photo was highly edited.

Kim Kardashian's new makeup line, KKW Beauty, isn't launching until next week — but her new brand has already landed her in trouble with fans.

On June 14, the reality TV star shared a photo teasing the first KKW Beauty product, Creme Contour & Highlight Kit.

Many Twitter users immediately pointed out that Kim looked a lot darker in the photo than usual. Some people accused the reality star of blackface.

Some users argued that Kim was sporting her usual contoured glow, while others pointed out how Photoshopped the picture is.

Nevertheless, some users believe the photo is textbook cultural appropriation.

It's not the first time Kim has been accused of cultural appropriation; she was also slammed by fans after posting a photo wearing her hair in what looked like a doobie wrap protective hairstyle.

Recently, Kim's sisters Khloe and Kylie Jenner were also respectively called out for stealing ideas from black designers for their own merchandise.