Retail

Why McDonald's ice cream machines are seemingly always broken

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McDonald's soft serve
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McDonald's won widespread praise earlier this year when the fast-food chain said it would be replacing its ice cream machines after years of complaints from customers.

But eight months after the announcement, McDonald's ice cream machines are still letting customers down. 

Thousands of customers have been complaining on social media, saying that the machines are almost always broken when the craving for McFlurries or soft serve strikes. One person even created an app that lets people know whether nearby McDonald's have a functioning ice cream machine or not. 

In some cases, the machines might not actually be broken — they could just be out of service for cleaning, according to The Wall Street Journal.

McDonald's requires the machines to undergo a nightly cleaning cycle that can last four hours. During that time, they can't serve ice cream. The replacement machines are meant to fix that problem. They have fewer parts and are easier to maintain.

But that doesn't explain why customers are still complaining about the machines.

We asked McDonald's about the ongoing complaints, and it turns out the machines still haven't been replaced.

While the company has identified replacement machines, as of November, it hadn't yet rolled them out in restaurants, according to a McDonald's representative.

"In order to better serve our customers the delicious treats they enjoy, we have identified new soft serve equipment options, and are working hard to make these available for restaurants as quickly as possible," the representative said.  

For now, customers will have to continue to take a gamble on whether the machines will be in service when they get an urge for McDonald's soft-serve. 

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Hayley Peterson
Hayley Peterson
Hayley Peterson is an Executive Editor who oversees coverage of the economy, tech, media, advertising, defense, careers, and more.She was previously a chief correspondent at Business Insider and wrote breaking news, analysis, and in-depth investigations on large consumer companies, with an emphasis on retailers including Amazon, Walmart, major grocery chains, and department stores.Hayley won recognition from the Society for Advancing Business Editing and Writing in 2018 for "defining the retail apocalypse" through her reporting on retail job losses, the decline of Sears, and the impact of store closings on bondholders.Prior to joining Business Insider in 2013, Hayley was a White House correspondent and embedded on the presidential 2012 campaign trail.