Enterprise

Why Microsoft's New Cloud Service Doesn't Mean Funeral Bells For Amazon

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Steve Ballmer
AP

So, Microsoft announced yesterday that its Amazon-killer cloud computing service was officially open for business.

Please don't set a date for Amazon's funeral. There's a lot of reasons enterprises will like Microsoft's new cloud, but it won't be enough to hurt Amazon, one former Microsoft employee who worked on its cloud told us.

First, the upside: Microsoft's Windows Azure Infrastructure Services has these advantages:

1. Microsoft will match Amazon's absurdly low prices. That's something no other large-scale enterprise cloud vendor is really promising. Even Google didn't. Google promised to be faster than Amazon, so customers would ultimately pay less that way. Google still wound up lowering its prices.

2. A lot of enterprise customers know and love Microsoft's Windows Server product. Windows Server will certainly run faster, better on Microsoft's cloud than Amazon's, our source told us.

3. Enterprises can run Microsoft's products in their own data centers and in Microsoft's cloud and know everything will play nicely together.

4. Microsoft has salespeople and field service help. Enterprises have a relationship with Microsoft and can get a live person to come to their site and help set things up.

"To put it very simply, Azure is more 'Microsofty' and more 'enterprisey," this source told us. But, "None of this means Azure is a better choice for a company. AWS [Amazon Web Services] is ridiculously better in every dimension."

Forrester analyst James Staten agrees. "Compared to the rest of the public IaaS [Infrastructure as a Service] market, it’s more of a 'welcome to the party' announcement [for Microsoft] than a new innovation or differentiator," he wrote on his blog. 

Remember that Amazon has a truly insane number of applications, support products, management products already on its cloud. You can literally build a supercomputer on AWS today.

And as we previously reported, Amazon is actually hiring enterprise salespeople like crazy, too. So Microsoft won't always have the advantage there.

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.