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Where Google Glass failed, Microsoft's HoloLens already seems to be winning

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HoloLens Case Western
HoloLens being used for anatomy class at Case Western University  YouTube/Microsoft

Microsoft's virtual reality headset, HoloLens starts shipping to developers on Wednesday, Microsoft announced at its annual developer's conference taking place in San Francisco.

Hololens is Microsoft's attempt to do something Google Glass-like.

It's a virtual reality/"mixed reality" headset that projects holograms onto the real world around you.

It recognizes your hand gestures to interact with this projected world. At last year's Build conference, Business Insider got to try it out and even though the demonstration was limited and extremely scripted, it was obvious to us that Hololens can be a game-changer.

Microsoft has taken a different tact with HoloLens than Google took with Glass. It's not being marketed as a consumer device (yet), but as a new work device. Google also figured this out, and Glass is now being developed as a work device, but not before it gained a poor reputation as a consumer gadget for so-called "Glassholes."

In Microsoft's case, the company lined up some big business partners to work with the prototype in the last year and create apps for it for their own use. These include NASA, Saab, Japan Airlines, others.

For instance, here's Hololens being used at NASA's Jet Propulsion Laboratory. They used the device to capture images of Mars which has become an exhibit called Destination Mars. 

NASA Hololens
YouTube/Microsoft

Here's the full video showing how other businesses and universities are using Hololens. 

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.