Politics

The secret to negotiating successfully with India prime minister Narendra Modi

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Narendra Modi
There's one language that Modi understands - iPad.  REUTERS/Yuya Shino

Let's say you're an English-speaking senior executive at an investment bank with its HQ in the US and you're lucky enough to get a meeting with India prime minister Narendra Modi in New Delhi, in which you are pitching him a development deal. You'll know instantly whether he's suspicious of you or not: If he's speaking Hindi and using a translator, he probably doesn't like you. Modi speaks both English and Hindi.  

Modi speaking Hindi means that your "30-minute meeting" is really only a 15-minute meeting, because of the translator time.

Do not fret! You can still rescue the meeting, we were told by a banker at the World Economic Forum in Davos, who may or may not have been in this exact position. We're not allowed to identify the banker or the bank that employs him due to Davos' rules for journalists and their sources. Suffice to say, he was senior enough to be able to get meetings with the top layers of world governments.

The one thing you need to know about Modi before you get your 30 minutes with him is that he apparently loves technology and gadgets. For instance, he likes India's relatively new UIDAI / Aadhar scheme, which gives everyone a unique ID number based on their fingerprint or iris and allows even the most destitute Indians to establish their identities without further documentation. It's going to open the door for consumer banking services for India's vast unbanked masses, basically. "Modi wants everyone to have a bank account," we heard.

With that in mind, you might be well advised to put your deal pitch on an iPad, and let Modi click through it himself. On that iPad, list — for instance — what you believe India's 10 biggest problems are, and your 100-day plan for fixing them.

Modi likes plans and targets, we were told. And he likes iPads.

Assuming your iPad pitch is based on reality, and actually does something to help India, you can then expect Modi to extend your meeting to about an hour — in English.

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Jim is the former editor-in-chief of Insider's news division.Previously he was the founding editor of Business Insider UK.He has also been managing editor at Adweek, an advertising columnist at CBS Interactive, and a Knight-Bagehot Fellow at Columbia Business School. His work has appeared in Slate, Salon, The Independent, MTV, The Nation and AOL.His investigative journalism changed the law in the US First Circuit Court of Appeals (U.S. v. Kravetz), the Third Circuit Court of Appeals (North Jersey Media v. Ashcroft), New Jersey (In Re El-Atriss), and New York State (Mosallem v. Berenson).The US Supreme Court cited his work on the death penalty in the concurrence to Baze v. Rees, on the issue of whether lethal injection is cruel or unusual.He won the Neal award for business journalism in 2005 for a series investigating bribes and kickbacks in the advertising business.Here's a selection of his past stories:   • The alleged betrayal in these photos, texts, and emails cost Snapchat $158 million   • Inside the conspiracy that forced Dov Charney out of American Apparel   • The Evolution of Ev: The creator of Twitter, Blogger, and Medium has a plan to fix the mess he made of the internet   • THE "KNOCK-IN SHORT": Nigel Farage and the massive bet against the pound on the night of the Brexit vote   • eBay worked with the FBI to put its top affiliate marketer in prison   • How Dunkin Donuts ended up hiring a psychotic credit card thief as director of communications   • BEJEWELED: The definitive, illustrated history of the most underrated game ever   • The CEO of Publicis told us how he stared down a furious internal rebellion to bet the future of his $11 billion company on artificial intelligence   • FBX: The billion-dollar Facebook business that never happened   • The €150 million check-kiting scam that bankrupted Leo Burnett in Greece   • My Polaroids of the September 11 attacks led me into America's secret court system for terrorist suspects   • YouTube deleted 130 rap videos to help police fight street gangs responsible for thousands of stabbingsDisclosure: I own shares of Twitter (TWTR).