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Oracle CEO Mark Hurd throws shade at SAP's $8 billion Qualtrics acquisition: We don't buy companies 'to just buy them'

Oracle co-CEO Mark Hurd
Oracle co-CEO Mark Hurd. Flicker/Oracle PR
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Mark Hurd, the co-CEO of Oracle, says the database giant is certainly looking to buy more startups — but doesn't plan on doing it the way its rival SAP does it.

"We're not buying somebody to just buy them. We're buying companies that fit into our portfolio," Hurd said onstage at the Goldman Sachs Technology and Internet Conference on Wednesday in response to a question from an interviewer about how Oracle and SAP approached acquisitions.

In November, SAP announced it would acquire the online market-research software startup Qualtrics for $8 billion. The news came just as Qualtrics was about to go public. Hurd's comments were almost certainly in reference to this very recent megadeal.

Arlen Shenkman, an executive vice president of global business development and ecosystems at SAP, previously told Business Insider that Qualtrics was a desirable buy because of its foothold in the cloud-software market. That could complement SAP's offerings, as the $128 billion German database giant looks to become a bigger cloud player.

But Hurd indicated that he didn't think much of how SAP went about the business of buying smaller companies.

"It's more important we find someone we want to buy and how they fit with our strategy," Hurd said in response to the same question. "What we're not doing," he said, is what SAP was doing.

Read more: Here are the biggest winners from Qualtrics' surprise $8 billion sale to SAP

Hurd said the problem with acquisitions was that it's hard to make whichever new product you just bought work together with your existing product portfolio. That frustrates customers, he said, who expect everything a company like Oracle sells to work together. And so, companies like Oracle usually have to do dramatic revamping, anyway, he said.

"When you introduce a separate app, you lose that capability," Hurd said. "More times than not, you buy the app, and what do we end up doing? You end up rewriting the app."

Hurd said that instead, Oracle would focus on making acquisitions that help it compete to win deals in specific industries. And to that end, he said, Oracle is always on the lookout for good opportunities.

"We've been active with that in the past couple of years," Hurd said. "We're always looking. There isn't a week that goes by when we're not talking about something, but it has to fit strategically into what we're doing."

Hurd also said he disagreed with SAP asking customers to transition to its cloud-based S/4HANA platform by 2025. SAP says that's when it will stop providing support for its very popular Business Suite enterprise software.

"I think that is just a terrible damn idea," Hurd said. "Let's say you go to your board and say, 'We're going to move from this thing to this other thing, and it's going to cost $350 million.' My guess is, the board will say, 'What do we get for $350 million?' Well, we moved from this thing to the HANA thing."

Representatives for SAP and Qualtrics did not immediately respond to a request for comment.

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Rosalie Chan
Rosalie Chan is a senior editor for Business Insider's tech team. Previously, she covered cloud computing and enterprise tech, reporting on companies like Google Cloud, Amazon Web Services, Microsoft, Intel, Alibaba Cloud, Atlassian, GitHub, VMware, Broadcom, and more. She has written extensively on topics including cloud computing, developer companies, open source, and sexism and sexual harassment in the tech industry. She has received the San Francisco Press Club award for continuing coverage for her reporting on sexism and sexual harassment in Silicon Slopes and the Excellence in Business / Consumer / Tech Reporting award from the Asian American Journalists Association for her investigation into the coding boot camp Holberton School. Most recently, she was an editor on the Business Insider investigative package, The True Cost of Data Centers, which received a George Polk Award and an honorable mention from SABEW.Rosalie joined Business Insider after working as a software engineer and freelance journalist. She studied journalism, computer science, and technology and business law at Northwestern University. Her work has previously appeared in TIME, the Huffington Post, VICE, Pacific Standard, Inverse, Chicago magazine, the Chicago Reporter, and more. She's based in San Francisco.