Finance

The Playboy Mansion officially sold for $100 million, half of what it was listed for

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Hugh Hefner, 90, will continue to live there.  Dan Kitwood/Getty Images

The sale of the Playboy Mansion has officially closed, and the final sale price has been confirmed.

Daren Metropoulos, a principal of the private-equity firm Metropoulos & Co. and a former co-CEO of Pabst Brewing Company, paid $100 million for the historic property, a representative for Metropoulos told Business Insider. 

The 20,000-square-foot Los Angeles home had originally listed for $200 million in January, which made it the most expensive home for sale in America at the time.

As part of the terms of the sale, Hugh Hefner must be allowed to stay as long as he desires. The estate was sold by Playboy Enterprises, which leases it back to the 90-year-old Hefner. The company bought the mansion 45 years ago for just over $1 million, a historically high price for the area at the time.

The five-acre property includes the main 29-room mansion and a four-bedroom guesthouse.

Metropoulos purchased the next-door estate from Playboy in 2009, reportedly paying $18 million for it.Once Hefner's tenancy ends, Metropoulos apparently intends to connect the two properties into a single 7.3-acre estate.

"I feel fortunate and privileged to now own a one-of-a-kind piece of history and art," Metropoulos said in a press release announcing the closing of the sale. "I look forward to eventually rejoining the two estates and enjoying this beautiful property as my private residence for years to come."

playboy mansion
Jeff Minton

Gary Gold and Drew Fenton of Hilton & Hyland had the listing, along with Mauricio Umansky of The Agency. Jade Mills of Coldwell Banker Previews International represented Metropoulos.

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Madeline was a correspondent covering e-commerce companies including Shopify, Amazon, Temu, and Shein. She also wrote about e-commerce startups and online seller communities. She previously edited stories for the retail section. Before that, she wrote for the executive lifestyle and tech verticals, where she reported on luxury real estate, restaurants, and travel. She graduated from the University of Notre Dame with majors in American Studies and Spanish. She is based in the Northeast.Have a tip? Contact Madeline via Signal at mlstone.04. Use a personal email address and a nonwork device; here's our guide to sharing information securely.Read some of her work here:— Wealth Assistants claimed it would help its clients make money on Amazon. Clients said they 'lost everything' instead.— The DTC fraternity: In an industry known for lively events and strong online communities, women say they feel left out— Blackface, booze, and blurred lines at the $2 billion tech firm Rokt— Meet 38 members of the 'Shopify Mafia' who embraced the e-commerce giant's entrepreneurial spirit and launched their own companies— Read the essay Shopify's CEO sent to managers to remind them they are a sports team, not a family. It shows the growing tension between leaders and employees in the corporate world.— Ex-Shopify and Deliverr workers say layoffs, compensation issues at Flexport capped a 15-month rollercoaster: 'Honestly a bit relieved that it's over'