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The COO of Reality Labs is leaving Meta after nearly 11 years

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Dan Reed, the chief operating officer of Meta's Reality Labs division, is stepping down after nearly 11 years at the company.

Reed's departure marks another leadership change at a time when the division faces mounting internal and external pressure.

Reed announced his exit Wednesday in a LinkedIn post, reflecting on his time building what he described as a "fast-growing, multibillion-dollar consumer technology business" spanning AI wearables, augmented and mixed reality, and the metaverse.

"I see SO much exciting opportunity in this space, to which I eventually intend to return to lead and grow something cool and exciting," Reed wrote. "In the meantime, I'm very excited after this 20+ year run to take an extended break and spend quality time with my wife and two boys, reconnect with friends and family, and recharge."

Reed, a former NBA executive, first joined Meta in 2014 to lead the company's partnerships with sports teams and athletes.

Meta did not immediately respond to a request for comment.

Reed's departure follows Meta's major restructuring of Reality Labs earlier this year. Business Insider first reported in January that the company began integrating Reality Labs more closely with its core business. This shift reversed parts of Meta CEO Mark Zuckerberg's 2021 reorganization, which had positioned the group as a stand-alone, metaverse-focused division.

Under the new structure, sales, marketing, and analytics teams that once reported to Reed were redistributed under broader Meta leadership. Meta COO Javier Olivan now oversees the teams previously led by Reed, and other Reality Labs leaders have been aligned with top company executives, including chief marketing officer Alex Schultz and head of partnerships Justin Osofsky.

Meta's chief technology officer, Andrew Bosworth, credited Reed at the time for guiding the business group through a phase of rapid growth. An internal memo viewed by BI in January said that Reality Labs' sales rose over 40% year-over-year in 2024, and the division beat nearly all of its aggressive sales and user goals. Bosworth called Reed's leadership "a major part" of that success.

Despite those gains, Reality Labs remains a financial sinkhole for Meta. The division, which includes the Quest headsets, Horizon Worlds, and Meta's Ray-Ban smart glasses, has racked up more than $60 billion in losses since 2020.

Last month, Meta laid off staff across Reality Labs, including teams working on VR gaming and the Supernatural fitness app.

Internally, Bosworth has described 2025 as "the most critical" year for the division and said that Meta's ambitious metaverse bets could either validate years of investment or be remembered as a "legendary misadventure."

Do you work for Meta or have a tip or an insight to share? Contact this reporter via email at pdixit@insider.com or Signal at +1408-905-9124. Use a personal email address and a nonwork device; here's our guide to sharing information securely.


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Pranav Dixit
Pranav Dixit
Pranav Dixit is the Meta Correspondent at Business Insider based in the San Francisco Bay Area. He writes about Meta’s products, policies, and internal workings while examining how the company’s decisions shape how billions of people connect and communicate.Previously, Pranav was the India-based technology correspondent for BuzzFeed News, covering the impact of Silicon Valley’s largest companies on the culture, society, and politics of more than a billion people in South Asia. He has also been a senior news editor at Engadget and ran technology coverage at the Hindustan Times, one of India’s largest national newspapers.Pranav’s reporting has shed light on the human consequences of Big Tech’s quest for growth in emerging markets, and sparked widespread conversations about the impact of American technology companies on the Global South. In 2019, he won Syracuse University’s Mirror Award for a boots-on-the-ground feature about how WhatsApp misinformation sparked gruesome lynchings in rural India. He has also reported from Kashmir, a volatile geopolitical hotspot, documenting the world’s longest-running internet shutdown.His work has been widely cited by major national and international publications, and he has been featured on the BBC, Al Jazeera, and podcasts such as Vox Media’s Land of the Giants to discuss his work. He has also spoken in journalism classes including at UC Berkeley’s graduate journalism program. His writing has appeared in The Guardian, Vox, Time, The Information, and Al Jazeera.Pranav moved to the United States in 2021 from New Delhi, India, to be a fellow at Harvard University’s Nieman Foundation for Journalism, where he studied the evolution of the American tech press and ways newsrooms around the world can cover technology and society more effectively.Got a tip about Meta or anything else in Silicon Valley? Contact Pranav via encrypted messaging app Signal (+1408-905-9124), or email him at pdixit@insider.com or pranavdixit@protonmail.com. You can also reach him on WhatsApp at +857-753-3949 or DM him on X (@PranavDixit) or BlueSky (@pranavdixit.bsky.social).Pranav keeps sources anonymous. Please use a non-work device to reach out.Expertise: Meta, Facebook, WhatsApp, Llama, AI, Threads, Instagram, Mark Zuckerberg, social media, platforms, immigration