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How long can a fleet be on Twitter? A timing guide for fleets

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Fleets are made to be short. Easy Camera/Shutterstock
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Fleets are a new addition to Twitter — they give you an Instagram Stories-like way to send temporary tweets to your Twitter followers.

Once you post a Fleet, it'll last for exactly 24 hours, and then disappear forever. Twitter appears to hope users will use fleets to start short-lived conversations and express casual thoughts that don't deserve the permanence of ordinary tweets. 

But although Twitter is emphasizing that fleets are short, it's not clear exactly how short they're supposed to be. Here's what you should know about the timing of your fleets.

How long fleets can be on Twitter

The length of your fleets will depend on what format they're in.

A single text- or image-based fleet will display for about six seconds — Twitter hasn't revealed the exact timing, so this is just based on stopwatch testing. This also applies to fleets created by sharing an existing tweet.

Meanwhile, videos can be up to 30 seconds long. You can upload longer videos, but you'll have to cut out a 30 second clip to share.

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You can only post 30 seconds of video at a time.  William Antonelli/Business Insider

But every fleet you create within the same 24-hour period gets combined into chapters, so when a user opens your fleet, each individual post plays back in sequence. You can see all the chapters of a fleet indicated at the top of the screen as it plays. 

You can post up to 75 fleets within that 24-hour period, according to Twitter, and they'll play in order when opened.

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When you open a user's fleets, you'll see at the top of the screen how many fleets they have, and how far through them you are.  Dave Johnson/Business Insider

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Dave Johnson is a technology journalist who writes about consumer tech and how the industry is transforming the speculative world of science fiction into modern-day real life. Dave grew up in New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch planning. He then spent eight years as a content lead on the Windows team at Microsoft. As a photographer, Dave has photographed wolves in their natural environment; he's also a scuba instructor and co-host of several podcasts. Dave is the author of more than two dozen books and has contributed to many sites and publications including CNET, Forbes, PC World, How To Geek, and Insider.