What smart people are saying about Tim Cook's legacy at Apple

Tim Cook waving
Tim Cook is stepping down as CEO at Apple. David Paul Morris/Bloomberg/Getty Images
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As Apple prepares to lose its CEO, people in the business and tech world are thinking about what Tim Cook is leaving behind.

Apple announced Monday that Cook would step down in September and that John Ternus, senior vice president of hardware engineering, would take his place.

Cook became CEO os Apple in 2011, sparking plenty of questions and genuine doubts about whether the supply chain and operations specialist could fill the very big shoes left behind by founder Steve Jobs.

In Cook's nearly 15 years as CEO, Apple grew into the world's first trillion-dollar company and saw its stock price rise by over 2,000%.

Here's what smart people are saying about Cook's legacy at Apple.

Sam Altman, CEO of OpenAI

Sam Altman in a tux
Sam Altman said Cook is a "legend." Taylor Hill/FilmMagic

Sam Altman, the CEO of OpenAI, wrote his farewell to Cook in a Monday post on X.

"Tim Cook is a legend," Altman said. "I am very thankful for everything he has done and I am very thankful for Apple."

Warren Buffett, chairman of Berkshire Hathaway

Philanthropist Warren Buffett is joined onstage by 24 other philanthropist and influential business people featured on the Forbes list of 100 Greatest Business Minds during the Forbes Media Centennial Celebration at Pier 60 on September 19, 2017 in New York City. (
Warren Buffett called Cook "one of a kind." Daniel Zuchnik/WireImage via Getty Images

"Apple would not be the Apple of today without Tim Cook," Warren Buffett told CNBC. "What he has done with Apple could not be done by anybody I've known."

"Covering the world and getting along with countries with all kinds of histories and doing right by the customer, people who worked for him, certainly the shareholders, which we were lucky enough to be one of... he's one of a kind," he added.

Apple is Berkshire Hathaway's largest shareholding.

Ben Bajarin, CEO at Creative Strategies

Ben Bajarin, CEO at consumer tech research firm Creative Strategies, said Cook will get a lot of credit for helping Apple scale, but that "an equally important part of his legacy is cultural."

"His job was not only to grow Apple after Steve Jobs," he wrote on X. "It was to preserve as much of Apple's core identity, values, and operating culture as possible while leading it through a vastly different era."

Dan Ives, managing director at Wedbush Securities

"These will be big shoes to fill and the timing of Cook exiting stage left as CEO could make sense but also creates questions," the tech analyst said in an X post.

"Apple is making a major transition on its AI strategy and longtime CEO and legendary Cook leaving now is a surprise," he added. "We agree with Ternus as the pick."

In a separate interview on CNBC, Ives called Cook "one of the best CEOs in modern-day history."

Andrés Avila Páez, cofounder of Arturito AI

Andrés Avila Páez, cofounder of Arturito AI, said in a post on X, translated from Spanish, that Cook's legacy was one of "pure operational engineering."

"Steve Jobs had the idea and created the iPhone. Tim Cook imagined and designed something even more difficult: the machine that manufactures it 200 million times a year without failing," he said.

Robert Reich, former US Secretary of Labor

Former U.S. Labor Secretary Robert Reich testifies before the Joint Economic Committee January 16, 2014 in Washington, DC
Robert Reich was more critical of Cook. Win McNamee/Getty Images

Robert Reich, professor at UC Berkeley and former US Secretary of Labor, took a more critical view of the resignation, urging people to remember Cook's $1 million contribution to Trump's inauguration.

"He fawned over Trump and gifted him a 24-karat gold plaque (as Apple lobbied for tariff exemptions)," Reich wrote on X of Cook.

Joseph Carlson, founder of Qualtrim

Joseph Carlson, founder of Qualtrim and host of "The Joseph Carlson Show" on YouTube, defended Cook against critics who proclaim "Tim Cook didn't innovate!"

In a post on X, he listed products created at Apple while Cook was CEO, including the Apple Watch, AirPods, Apple TV, Apple Pay, Face ID, and more.

"Don't come at me with this idiotic take that Tim Cook's Apple didn't innovate," he wrote.

Anthony Pompliano, CEO of Professional Capital Management

Anthony Pompliano, investor of Pomp Investments.
Anthony Pompliano said Cook's tenure saw Apple's stock increase by 2,000%. Bloomberg/Getty Images

Tech entrepreneur Anthony Pompliano spotlighted how Apple's stock has grown during Cook's 15-year tenure.

In an X post on Monday, the founder and CEO of Professional Capital Management said, "He oversaw more than 2,000% increase in the stock while he was in charge."

Michael Antonelli, market strategist at Baird

Michael Antonelli, a market strategist at Baird, praised Cook for the value of Apple's stock surging 2,300% under his tenure.

"That's INSANE. Incredible stewardship," he wrote on X, adding, "Tim Cook probably turned more normal people into millionaires than 99% of CEOs."

Gene Munster, cofounder of Deepwater Asset Management

"I applaud Tim for all that he has done," Munster said in a video posted on X.

He suggested Cook would be best remembered for his work on services — such as iCloud, Apple Pay, and AppleCare — which now account for about 25% of the company's revenue.

"Because Ternus has been with Apple for 25 years, undoubtedly that attention to detail won't be compromised," he added. "They will continue to pursue that as their No. 1 goal as they start to really flex and bring on new people and new talent to really go after what will be an AI-first world."

Sawyer Merritt, Tech content creator

Sawyer Merritt, a tech and EV enthusiast on X, said that he hoped Apple would take more risks under Ternus' tenure as CEO.

"No-one can deny that Tim was an incredible operations guy," Merritt said in a Monday X post. "Apple stock went up ~2,000% during his 15 years as CEO, but John being an actual engineer I think is what Apple needs at this stage."

He said Apple has a lot of "catching up to do on the AI front," and he hoped Ternus would bring that to the company.

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