From Urban Decay's "Game of Thrones" collection to Colourpop's Disney Villains line, tons of beauty brands have released makeup inspired by television and movie characters.
Few collaborations, however, have elicited as much of a response as the new HipDot x SpongeBob makeup line, which includes two sheet masks that turn you into Nickelodeon's beloved characters, SpongeBob SquarePants and Patrick Star.
The entire cruelty-free collection launched on Wednesday, and also includes makeup products like lip gloss and eye shadow. Each individual item retails for under $40, while makeup sets from the line cost either $94 or $120.
HipDot is currently selling sheet masks that will make you look like SpongeBob and Patrick
Arguably one of the most popular products from the HipDot x SpongeBob collaboration is the $20 Best Friends Mask Four-Pack. The product comes with four sheet masks, two of which resemble SpongeBob, while the other two look like his best friend Patrick.
According to HipDot's website, the products contain hyaluronic acid, marine protein, and red algae to provide "a transformative, skin-soothing experience."
People online have shared mixed reactions to HipDot's SpongeBob-inspired masks
On Twitter, some people seemed both disturbed and amused by the masks.
—Ashley Wong (@wongalum) July 18, 2019
—Stephanie (@ohnerdjoy) July 18, 2019
Another user referenced a report from Nylon about the sheet masks, and noted that HipDot isn't the first brand to use SpongeBob's face on a questionable product.
—Tyler Williams (@TylerHWilliams) July 18, 2019
Others, however, seemed eager to try products from the collaboration, including the face masks.
—Kate (@_khaleesied) July 18, 2019
—Joelle Kennedy (@joelle_kennedy_) July 18, 2019
—Erin 🎂 (@lilerintron) July 3, 2019
—Yesenia Diaz (@yesi71102) June 28, 2019
Many people also urged beauty YouTuber Jeffree Star to review the products.
—katie (@katie43694618) July 19, 2019
—Caitlyn (@caitlyneller) July 18, 2019
—Shawn d'Lure Strange (@ShawndLure) July 19, 2019
To view the full HipDot x SpongeBob collaboration, visit the brand's website.
Representatives for HipDot did not immediately reply to INSIDER's request for comment.
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