Enterprise

DocuSign, Zoom, and Twilio thrived in the pandemic-era stock market. In 2024, they're some of cloud software's most likely M&A targets.

Zoom CEO Eric Yuan
Kena Betancur
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With the promise of generative AI fueling investment in technology, industry experts expect 2024 to be an active year for cloud software M&A.

A larger number of smaller deals is expected this year after a quieter 2023, and some of the most likely targets are companies that help facilitate remote work through functions like file-sharing and video conferencing.

The market is right for buyers and sellers, as companies like Salesforce and Nvidia enter 2024 with cash on hand and mature startups face a slowed venture market.

"Fund-raising at the latest stages is becoming difficult. Companies are thinking about what the best way forward is," said S. Somasegar, a managing director at Madrona Venture Group in Seattle. He added that there will be "more opportunity on both the supply and demand side" for M&A.

"Anything is on the table," Somasegar said, given the rapacious interest in generative AI. Any company with a compelling product or talent set could be a potential acquisition target.

"There's so much demand for amazing talent in AI," Somasegar said. "People are going to place a hefty premium on that."

2024 will see a higher deal volume than 2023, Rishi Jaluria, managing director for software equity research at RBC Capital Markets, wrote in a note to investors this month.

Last year, megadeals like Microsoft's acquisition of Activision, came under regulatory scrutiny. Adobe's takeover of Figma fell apart over regulatory concerns. Deals in 2024 will likely be at smaller valuations, Jaluria noted.

Jaluria expects that several companies that flourished during the pandemic — only to lose momentum with the rise in return-to-office mandates — are likely candidates for M&A in 2024.

Below are some of Jaluria's picks.

DocuSign

docusign
DocuSign Igor Golovniov/SOPA Images/LightRocket/Getty Images

DocuSign could be one of the first cloud software acquisitions of 2024. Private equity firms Bain Capital and Hellman & Friedman are competing for a leveraged buyout of the $12.8 billion maker of e-signature technology, Reuters reported in January. DocuSign went public in 2018. Valued then at about $4 billion, the company was one of several unicorns, including Dropbox and Spotify, to go public that year. DocuSign's share price tripled during the remote work boom in 2020 and 2021, but it fell to its pre-pandemic value as return-to-office mandates proliferated in 2022.

Box

Box CEO Aaron Levie
Box CEO Aaron Levie Box

Shares of file storage platform Box lagged in 2023, and on the company's third-quarter earnings call in December, CEO Aaron Levie said he couldn't promise a recovery anytime soon, citing macroeconomic pressures. Box went public in 2015 and has grappled with modest revenue growth. The company has a market cap of $3.7 billion, one-third the size of rival Dropbox.

Zoom

eric yuan zoom
Zoom CEO Eric Yuan. AP Photo/Mark Lennihan

Zoom's stock price has fallen dramatically from its peak at the height of the pandemic, from over $500 per share in late 2020 to less than $70 per share today. While there's been some talk of a potential buyout by a private equity or strategic buyer, the video conferencing company has recently focused on making its own acquisitions of smaller start-ups, including Workvivo, Solvvy, and assets of Liminal. Last month, cloud-based contact center service provider Five9 denied talk of a potential Zoom takeover.

Twilio

Jeff Lawson _Twilio
Former Twilio CEO Jeff Lawson. Twilio

Having begun the year embroiled in a battle with activist investors, Twilio is a natural candidate for takeover rumors. In January, founder and CEO Jeff Lawson stepped down from the company and relinquished his board seat. Khozema Shipchandler, a longtime Twilio executive, replaced him. The company's share price has dropped significantly since its pandemic-era peak, and it laid off 17% of its workforce in early 2023.

ZoomInfo

ZoomInfo Nasdaq
ZoomInfo Nasdaq

Sales and marketing intelligence platform ZoomInfo's stock suffered last year as enterprise customers sought ways to reduce costs. Competitors such as Apollo already offer similar services for a cheaper price, Jaluria wrote in a recent note to investors. HubSpot's recent acquisition of Clearbit will likely make the competitive market even tougher for ZoomInfo.

SolarWinds

SolarWinds IPO
SolarWinds' leadership team SolarWinds

SolarWinds may go private sometime early this year, Bloomberg reported. The network monitoring software company became a household name in 2020 after falling victim to a major cybersecurity breach that exposed big business and U.S. government clients. A complaint filed by the US Securities and Exchange Commission last year suggests the hack could have been prevented had the company addressed concerns one of its network engineers raised.

Fastly

Todd Nightingale
Fastly CEO Todd Nightingale. Fastly.

Shares of Fastly have fallen sharply from their pandemic-era peak in 2020 and now trade below their 2019 market debut price. The edge computing platform was previously rumored to be Alphabet's takeover target.

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Ellen Thomas Business Insider
Ellen Thomas
Ellen Thomas was an investigative reporter on Business Insider's technology desk. Her recent work focused on the data center construction boom, energy, and the economy."The True Cost of Data Centers" series won the 2025 George Polk Award for Environmental Reporting and a Best in Business honorable mention from the Society for Advancing Business Editing and Writing (SABEW). Her investigation on Amazon data centers in Virginia was honored in 2024 by the National Association of Real Estate Editors. Occasionally, public records searches lead her to work off-beat. Recent coverage includes Floyd Mayweather's financial troubles and ICE's $1 billion in warehouse purchases under former DHS Secretary Kristi Noem. Before joining Business Insider, Ellen spent five years covering retail and the beauty industry for WWD. Selected stories:Data centersAmazon built a data center empire in Northern Virginia. It's using as much energy as a major city.Data centers have become an economic powerhouse. Now they're throwing their weight around in Virginia politics. SCOOP: An on-site natural gas plant will power Stargate's first data center in TexasIn the biggest market for data centers, Big Tech flashes cash and influenceOracle got big tax breaks in Texas. Now its going back for more.ICEHere's where ICE is spending big to turn warehouses into detention centersFloyd MayweatherIRS seeks $7.3 million from Floyd MayweatherFloyd Mayweather accused in lawsuits of owing millions for luxury watches, gold, and rent on palatial apartmentMoney to blow: Inside Floyd Mayweather's lavish, debt-filled post-boxing lifeFloyd Mayweather's fitness business is on the ropes. Gym owners are punching back.Floyd Mayweather Jr. bragged about a $400 million property deal. There's just one problem. SalesforceSCOOP: Slack CEO Stewart Butterfield to exit in JanuaryLeaked document lays out Salesforce plan to hit 30% marginsBenioff v. Benioff: Inside 18 Difficult Months at SalesforceRetailUnilever bought Dollar Shave Club for $1 billion. Now, insiders — and even its own CEO — are calling the acquisition a failure. Lady Gaga's Haus Beauty launch on Amazon bombed and triggered a 'mass exodus' of talent. Now its pinning its hopes on a rebrand and Sephora debut. How a German princess and political journalist and with a powerful royal social network became the CEO of the Kardashian beauty brands