Tech

Twitter once had a $200,000 salary cap

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Anthony Noto
Twitter CFO Anthony Noto 

Twitter had an interesting rule about compensation that was in effect until just a few years ago. 

Everyone at Twitter, from the CEO down to the hot-shot software engineer, was subject to a $200,000 a year salary cap. 

“It used to be that the highest salary was $200,000. Nobody made more than that and a lot of people made a lot less,” one former Twitter employee tells us. 

Of course, Twitter employees and executives got a lot more money in the form of equity which they knew could be worth millions of dollars after the company went public, which it did in 2013. But that equity was generally not liquid during the pre-IPO days, save for a few special occasions in which Twitter allowed employees to sell some of their stock to investors.

In most places a $200,000 a year salary would be considered a pretty rich paycheck. But the world of tech operates by a different yardstick. Some of the top brass at Google, for instance, earn $650,000 in annual salary (not including stock), while Yahoo CEO Marisa Mayer has collected a salary of $1 million for each of the past two years (again, not including other forms of compensation such as stock and bonuses). 

The issue of Twitter’s compensation has come up as the company’s management has come under fire for failing to deliver results. The company’s underwhelming performance has made the compensation of some current Twitter executives, such as CFO Anthony Noto, an easy target.

While the salaries at Twitter have not increased that much without the cap, the scale of the overall compensation, including stock and bonuses, have ballooned.

Noto for instance had a whopping $73 million in total compensation in 2014, most of it in the form of stock — his annual salary was $124,038.

Twitter’s head of engineering Alex Roetter had a total compensation package of $19 million in 2014, with $276,712 in annual salary, while product boss Kevin Weil had a total compensation package of $13 million, with $252,056 in annual salary. 

As for CEO Dick Costolo, his salary has shrunk from $200,000 in 2012 to $13,892 in 2014. Costolo has also not touched any stock awards for the past two years, although his total compensation including stock awards back in 2012 was $11.5 million.

We've reached out to Twitter for comment and will update when we hear back.

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Alexei Oreskovic is the Tech Features Editor for the Business section of Insider.  Based in San Francisco, Oreskovic has covered technology and business for more than 20 years at publications including TheStreet.com, the Industry Standard, and CNET. Before BI, he was a correspondent at Reuters for six years, where he was a finalist for the 2013 Gerald Loeb Award in the Breaking News category for coverage of the Facebook IPO.  As Insider's Tech Features Editor, Oreskovic has overseen groundbreaking investigative stories on Uber, Snapchat, Tesla, Facebook and Google. He was the editor on the Snapchat and Facebook stories that won the Sabew 2018 Larry Birger Young Business Journalist award for former BI reporter Alex Heath. Oreskovic has covered the booms and busts of the tech industry since the first dotcom bubble of the late 1990s, and has interviewed the industry's most important players including Mark Zuckerberg, Eric Schmidt, Sheryl Sandberg and Marissa Mayer. He has made frequent guest appearances on TV and radio, including CNBC and BBC World News.  Disclosure: Oreskovic has a direct family member who owns shares in Compass.