Tech

New York Startup Warby Parker Raising A Big Round At ~ $100 Million Valuation

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The Birchbox team hangs out with Warby Parker employees.  Tumblr via Birchbox

Two sources involved in the financing and one additional industry source say that Warby Parker is raising a massive round. We're hearing the valuation is  ~ $100-120 million.

When we asked an involved source about the range they replied, "You're on the right track."

All three sources also indicated that Tiger Global could be leading the round. We've also heard that Series A investor Thrive Capital will be participating.

Warby Parker is a prescription glasses online discount retailer. It was founded last year by David Gilboa, Neil Blumenthal, Andrew Hunt and Jeffrey Raider.

There are other online glasses retailers, but investors' excitement for New York-based Warby Parker seems to stem from its early traction and the big industry it disrupts.  "It's an overnight sensation which is very attractive," says one source.  "It came out of the gate fast and hard and solves a real problem. No one has been able to cut Luxottica [the force behind LensCrafters and Sunglass Hut] out of the market yet."

While margins for online retailers aren't huge, glasses are something that are purchased almost annually; the product inherently encourages repeat customers.  One of the sources estimates that Warby Parker has already sold more than 100,000 pairs of glasses in the last year.

We reached out to one of the founders for comment and are touching base with him early next week. We'll keep you posted, but it sounds like another big win in the making for New York tech.

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Alyson is the Editor-in-Chief and CCO at Fortune.  She was previously a co Editor-in-Chief overseeing Business Insider's tech and business coverage.She joined Business Insider in July 2008 as the company's sixth employee. She started as a sales planner before joining the editorial team in 2010, where she became a startup reporter and was first to cover some of today's largest tech companies, including Pinterest, Tinder, Instagram, Uber and Snap. Alyson rose to become a senior correspondent, then Executive Editor.She was appointed Editor-in-Chief of Business Insider in 2016, at which point she became the youngest and only woman to run a global business publication. Under her leadership, the business division has grown to hundreds of  millions of monthly readers.Alyson was a host of  Insider's conferences and launched a podcast, "Success! How I Did It," where she interviewed influencers ranging from Sheryl Sandberg to Steve Ballmer about their career paths (subscribe on iTunes here).She has appeared on ABC, Good Morning America, Al Jazeera, MSNBC, CNBC, CNN, and CBC, and she has interviewed media personalities such as Megyn Kelly, technology leaders like Fred Wilson, political leaders like John Brennan, and sports star LeBron James. She is a judge for the prestigious Gerald Loeb Awards in business journalism, and has been named one of Min's Rising Stars in Media, as well as Folio's 2017 Top Women in Media.She graduated from Syracuse University's Newhouse School of Public Communications, where she majored in psychology and advertising.You can read some of her investigative articles here:Leaked videos reveal the true founding story of SnapchatThe founder who dumped Jared Kushner: Inside the phone call that left the White House star in a fit of rageThe downfall of billion-dollar startup, FabHow a startup that raised the largest seed round in Silicon Valley history blew itself up before it even launchedThe dark side of Facebook, where people lie, cheat, and make millionsA profile of Uber's controversial CEO, Travis KalanickThe mystery of Jody Sherman, a founder who was driven to suicide and left behind a shocking business disasterDisclosure: Alyson owns bitcoin and Snap. She is also an investor in The Spun, a sports-media startup founded by her husband.