Strategy

The Science-Backed Reason You Should Watch Standup Comedy Before A Meeting

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louis ck
Louis CK: Betterer of cognition.  Louis CK / YouTube

If you have two minutes and 37 seconds to kill before meeting with your boss, watch the below Louis C.K. video. Yes, because it's funny, but also because busting your gut before an important event can help you be more successful.

Blogger and "Choose Yourself" author James Altucher says he likes to watch standup comedy before every meeting, date, dinner, media appearance, conversation, and public talk.

"I have a lot of inhibitions when I meet people," he shares on Quora. "I'm scared and somewhat introverted. Standup comedians are the best public speakers in the world, and I think they are the most astute social commentators on the human condition." 

Not only that, Altucher reports that watching standup gives him a boost of energy, material to fold into his conversation, and a better sense of how to time his communication.

Heaps of psychological studies suggest that a positive mood — like that brought on by laughing at Louis— has all sorts of positive effects, including enhanced memory, improved judgment and decision making, and more willingness to take risks. 

A 2010 study is a case in point. In the journal Psychological Science, a team led by University of Western Ontario psychologist Ruby Nadler primed participants with a range of videos: 

  • A "negative" video of a Chinese earthquake report
  • A "neutral" video of the "Antiques Roadshow" television show
  • And a "positive" video of a laughing baby

After watching any of the various videos, participants were then given a test where they had to classify novel stimuli. The result: The folks who laughed along with the baby outperformed their less-jolly peers. 

"Generally, positive mood has been found to enhance creative problem solving and flexible yet careful thinking," Nadler says. 

The mechanism at work here is cognitive flexibility, or the ability to take new information and apply it to things you already know about.

Watching funny things — and thus learning to make funny jokes — trains the brain in nimble thinking. Take it from Wake Forest philosopher Adrian Bardon, who in "Comedy: A Geographic and Historical Guide" writes that: 

"Humor is explained by human beings' special conceptual abilities. The pursuit of humor represents a kind of play that contributes to conceptual flexibility. The feeling associated with this kind of play is amusement ... 

(Humor) actually helps sharpen our ability to respond to cognitively challenging situations. This would also explain why adults tend to demand more clever and subtle humor than children do: One needs humor of increasing subtlety and complexity in order to challenge one's cognitive flexibility, and humor can only be funny when it does this."

So watching a funny video can actually be the opposite of wasting time. Instead, it's training you to be more cognitively flexible, so you can think on your feet when you're talking with your boss, your date, or your audience.

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Drake Baer was Business Insider's editor-at-large, working across the newsroom to help produce ambitious journalism. For two and a half years before that, Baer served as deputy editor, overseeing a team of 20+ reporters and editors who cover the future of work, real estate, and small business. The fast-paced team was behind some of Insider's major packages in the last few years, including a state-by-state look into unemployment during the first year of the pandemic and in-depth profiles of "niche famous" characters such as real estate media tycoon Brandon Turner and HR icon Johnny C Taylor. They shed new light on big names, like Joe Biden, America's imperfect leader. He also cultivated thesis-oriented ideas journalism, whether it be on why "'diversity' and 'inclusion' are the emptiest words in corporate America" or why it's actually a horrible time to buy a house. (No, really, it is.) Before editing, his byline as a reporter was on the masthead for Fast Company and New York Magazine, covering the many intersections of social science, business, and economics. Baer has interviewed some our time's leading minds, including philanthropist Bill Gates, FiveThirtyEight founder Nate Silver, NBA champion and investor Steph Curry, "growth mindset" psychologist Carol Dweck, the rapper Q-Tip, Nobel laureate Daniel Kahneman, and the man who gave a name to "disruptive innovation," the late Clay Christensen.Baer has published two books, the most recent being Perception: How Our Bodies Shape Our Minds, with Dennis Proffitt. In 2014, New York Times bestselling author and Wharton professor Adam Grant highlighted his first book, Everything Connects, as one of the 12 business books to read that year. He has been featured as a speaker at the Aspen Ideas Festival, presented at TedX Princeton, and moderated many panels.