Retail

Barbie Exec Reveals The Real Reason For The Doll's Impossible Proportions

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Barbie's unrealistic proportions have stirred up controversy for decades. 

Critics of the doll say that her tiny torso and long limbs give young girls false expectations for what womens' bodies should look like. 

But in a recent interview with Fast Company, Barbie lead designer Kim Culmone says there's a good reason the toy's shape is so disproportionate. 

"Barbie’s body was never designed to be realistic. She was designed for girls to easily dress and undress. And she’s had many bodies over the years, ones that are poseable, ones that are cut for princess cuts, ones that are more realistic," Culmone said. 

Culmone also suggested that Barbie's critics were overreacting, and that the doll doesn't negatively impact young customers. 

"To little girls, they are putting themselves in that doll anyway. You have to remember that girls’ perceptions are so different than grown ups’ perceptions about what real is and what real isn’t, and what the influences are," she said. 

Culmone said she sees no reason to alter Barbie's proportions at this time. 

Mattel announced last week that Barbie sales have plunged 13%. 

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Ashley Lutz was Business Insider's creative director. Ashley joined BI as a retail reporter in 2012. Her work led to Abercrombie adding plus sizes and Lululemon changing its policy of banning customers who tried to resell clothing online. She was previously a retail reporter at Bloomberg News. Ashley has a Bachelor's of Science degree from Ohio University. Follow her on Twitter @AshleyLutz.